Parents compare and enquire at night. Make sure your form works.
Penguina looks after websites for driving schools, music teachers, tutoring centres, language, dance, swim and martial arts schools, art and cooking classes, flight schools and coaches. We test your enquiry and trial forms regularly, show you your enquiries by name, and flag any parent still waiting, so fewer families choose someone else because nobody replied.
A family that enrols can stay for years.
Lessons are a long relationship. A child who starts swimming at four, or piano at seven, may stay with you for years and bring a sibling. That's why one lost enquiry matters so much more than one lesson.
Parents search locally
"Swim lessons near me", "piano teacher for beginners", "driving instructor with automatic car". They want close, trusted and available.
They enquire after bedtime
Evenings, once the kids are asleep, are when many parents finally get to it. You're teaching, or finally resting.
They compare a few
Many parents contact more than one school. The one that replies clearly and warmly, with times and prices, often gets the trial.
When your website matters most.
Every school's year is different, but for many the busiest enquiry weeks look like this. We plan checks and fixes around yours, and compare each term with the same term last year.
| When | What parents and students do | What we check |
|---|---|---|
| Before a new school year | Sign up for term classes, tutoring and after-school activities | New timetable live, trial and enrolment forms tested, prices up to date |
| New year | Adults start the lessons they've been meaning to take | Adult classes easy to find, Google hours right after the holidays |
| Spring | Book holiday camps, intensives and exam prep | Camp pages clear on dates, ages and price, booking tested on phones |
| Holidays and closures | Check whether you're open | Closure dates on your site and Google, waitlist form working |
In one sentence: learning businesses lose families when the timetable is out of date, the trial form quietly fails, prices are hidden, or a parent's enquiry waits days for a reply.
Where do school and teacher websites leak enquiries?
- The timetable is last term's PDF. It won't open properly on a phone, and when it does, the times are wrong. Parents can't tell if a class suits them, so they don't ask.
- The trial form fails silently. It still looks fine, but sends to an old email address or straight to spam. The parent assumes you're full or don't care.
- No prices anywhere. Parents want a rough idea before they reach out. Without it, many contact only the schools that show one.
- A waitlist that goes nowhere. "Join our waitlist" collects names that nobody follows up when a place opens.
- Wrong details on Google. Holiday closures, a moved studio, a new teacher. Families turn up at the wrong time, or ring a number that's no longer answered.
- Nothing about safety. Parents look for background checks and qualified instructors. If you have them and don't say so, you lose to a school that does.
Monday, 8:00
Hi Carla, enrolment week. 22 trial requests, 1 still waiting.
- Trial, waitlist and contact forms tested Monday
- Online all week, including Sunday night's rush
- 15 of the 22 came in after 8pm
- Still waiting: Jess (Saturday class for her 4-year-old)
- Fix: timetable is now a page that works on phones, not a PDF
- 4 new Google reviews, all replied
- Gemini lists your old pool address. Fixing the listing
Parents' first names only. We never put children's names in notes.
Protect, Capture and Compound for a school.
- Protect: trial, enrolment, waitlist and contact forms tested regularly. Your site watched day and night, backed up regularly, and in your name.
- Capture: your enquiries by the parent's first name, with who is still waiting. Timetables and prices that work on phones. Google kept right through holidays and closures.
- Compound: reviews asked for after a term or a course, past students invited back, and pages for what parents ask most.
Names and numbers changed for illustration.
Teaching alone? Keep. Running a school? Grow.
A private music teacher or tutor mostly needs forms that work and enquiries seen, so Keep is the way in. A school with a front desk and several teachers wins on reviews and Google, so Grow. Multi-site schools and academies get most from Full Care.
Keep
$100 / month
For private teachers, tutors and coaches.
- Forms tested regularly
- Your enquiries, by name
- Site safe and in your name
Grow Recommended
$250 / month
For schools and studios with several teachers.
- Everything in Keep
- Reviews answered
- Timetable, prices and Google kept right
- Fixes where parents give up
Full Care
$500 / month
For multi-site schools and academies.
- Everything in Grow
- Review requests after a term or course
- Past students invited back
Too many no-shows for trial lessons? Appointment reminders are an add-on for any plan. Price on request, quoted after your first fix.
Written for the way you teach.
Music teachers and schools
Trial lessons, term enrolment, recitals and parents who enquire after bedtime.
Teach something else?
Everything on this page applies to you. Send us your website and we'll show you, with one fix free.
Get your first fixWe also look after:
What should schools know about children and privacy online?
When your customers are children, your website carries extra care. We don't give legal advice, but these are the rules we build around.
Forms are for parents, not children
In the US, the COPPA rule covers websites aimed at children under 13, and sites that knowingly collect personal details from them. The FTC's updated rule took effect on 23 June 2025, with a compliance date of 22 April 2026 (Federal Register, 2025). We set up enquiry forms to be filled in by a parent, and ask only what you need to reply.
Photos of students
Class photos sell lessons, but only with a parent's written permission. We never add photos of children you haven't told us are cleared, and we never put children's names in your notes.
Say what checks you have
Parents look for proof of safety: background checks in the US, DBS checks in the UK, Working with Children Checks in Australia, plus first aid and teaching qualifications. If you have them, your website should say so clearly. We never claim checks you don't have.
Booking tools and review sites
Common tools include My Music Staff, Jackrabbit Class, iClassPro, Teachworks, TutorBird and Pike13. We work with whichever you use and never replace it. For reviews, Google matters most, then Facebook recommendations and, in the US, Yelp. We ask families for reviews the same way, with no rewards tied to a good rating.
Questions from schools and teachers.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
I teach on my own from home. Is this for me?
Yes, if losing one new student a month would cost you more than $100. Keep tests your form regularly and shows you your enquiries by name. We never publish your home address unless you want it shown.
Do you work with My Music Staff, Jackrabbit or our class software?
Yes. We don't replace it. We test the route from your website into it regularly, on phones.
Can you turn our PDF timetable into a proper page?
Yes. On Grow, it's one of the first fixes we usually make, because parents can read it on a phone and Google can understand it.
Will you reply to parents for us?
No. Parents want to hear from you. We check that enquiries reach you, show them in your note by the parent's first name, and flag anyone still waiting.
Summer is dead for us. Will reports look bad?
No. We compare each term with the same term last year, and use the quiet weeks to fix things before enrolment opens.
We run adult classes and coaching too. Does that change anything?
Only the details. Adults search differently and book for themselves, so we make sure adult classes and coaching have their own clear pages and enquiry routes.
Something wrong with your website right now?
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.