If customers find you online, then book, call or ask, we can help.
Penguina looks after the websites of owner-run businesses: clinics, salons, tour operators, B&Bs, event suppliers, teachers, trades and many more. What they share is simple. One customer is worth a lot, reviews decide who gets chosen, and the owner is too busy doing the work to watch the website.
Different trades. The same five things.
An acupuncturist and a helicopter tour operator look nothing alike. Online, they have the same problem: people find them, decide in minutes, and either book or slip away. These five signs are how we know we can help.
Run by the owner
Often 1 to 10 people. You're the one doing the treatments, the tours or the jobs, and the website is one more thing on your list.
Found online first
Even word-of-mouth customers look you up. They check your website, your Google listing and your reviews before they get in touch.
Then they book, call or ask
A booking page, a phone number or a form. If any of those fails quietly, the customer simply picks someone else.
One customer is worth a lot
A new patient who comes back for years. A roofing job worth thousands. A family of four on a $400 tour. Losing one hurts.
Reviews decide
When three businesses look similar, the one with fresh reviews and real replies usually gets the call.
You're too busy to watch
Nobody checks that forms still send or that hours on Google are right. That's the gap we fill, and your Monday note shows what we checked.
The fit test: would losing one booking a month cost you more than our fee? If yes, you fit. At $100 a month for Keep, almost every business on this page passes, including solo practitioners.
How do I know if it's worth it for my business?
We don't use a revenue floor or a minimum team size. We use one question, because it's the one that matters to you: does a single lost customer cost more than looking after the website? Here is the same sum for a few typical businesses. The booking values below are round examples, not averages, so put in your own numbers.
| If one booking is worth | Example business | Keep, $100 | Grow, $250 | Full Care, $500 |
|---|---|---|---|---|
| $90 | A massage or a lesson | 2 bookings a month | 3 bookings | 6 bookings |
| $250 | A new dental or physio patient's first visit | 1 booking | 1 booking | 2 bookings |
| $600 | A family on a scenic flight or a two-night B&B stay | 1 booking | 1 booking | 1 booking |
| $3,000 | A roof repair or an event venue deposit | 1 booking | 1 booking | 1 booking |
Think about last month. Did anyone say they "tried to book but it didn't work"? Did someone ring while you were with a customer and never call back? Did a regular mention they nearly went elsewhere? If even one of those happened, the fee was probably already covered. Want to try your own numbers? Use the missed booking calculator.
Solo owner or bigger team?
Solo owners feel the most pain but have the tightest budget, so Keep is the way in: your website safe and tested, your enquiries by name, and a short note every Monday. Busy teams with a front desk usually go straight to Grow, so reviews get replies and the places people give up get fixed. Practices with several people, or a big season, often choose Full Care, so customers are asked for a review and past customers are invited back.
The 15 groups we look after.
Each group has its own page: why businesses like yours fit, where your website usually loses enquiries, what we watch, and which plan makes sense. These are examples, not limits.
Trades we know especially well.
For these businesses we know the booking tools you probably use, the review sites that matter to your customers, and how to write a weekly note for your trade.
Word of mouth gets you found. What they find decides.
Even customers who were recommended to you look you up first. These figures come from a survey of 1,002 US consumers in 2026.
of people read reviews for local businesses
expect the business owner to reply to reviews
visit the business's website after reading good reviews
use ChatGPT or other AI tools for local recommendations, up from 6% in 2025
What we change for your kind of business.
Every client gets the same three pillars: Protect, Capture and Compound. What we watch inside them depends on how your customers decide.
Health and privacy first
For clinics and practitioners, weekly notes use first names only, booking forms carry no ad trackers, and review requests and replies follow your profession's advertising rules.
Commission-heavy bookings
Tours, stays and experiences often sell through platforms that take a cut of every booking. We watch your own booking page closely, because every direct booking keeps that money with you.
Seasonal businesses
For tours, stays and farms, your reports compare this season with the same season last year, not with last month, so a quiet winter doesn't look like failure.
Fast replies win
Couples, parents and homeowners often contact three businesses at once. We show you your enquiries by name and flag any that are still waiting for a reply.
If people find you online and then get in touch, ask us.
The 15 groups are examples, not a fence. A sauna and float studio, a private chef or a canine hydrotherapy centre fits just as well as the businesses we list. Run the fit test, then send us your website. We'll tell you whether we can help.
We're a less natural fit for restaurants and cafes, general retail, large online stores, franchises with a head-office website, and businesses with their own web team.
- No website yet? A starter website is a one-time add-on
Same three plans, whatever you do.
No setup fee. Month to month. Everything stays in your name.
Keep
$100 / month
For solo owners. Your site safe, tested and yours.
- Regular backups, safe updates, watched day and night
- Forms and bookings tested regularly
- Your enquiries, by name
Grow Recommended
$250 / month
For busy teams. More of the people who find you get in touch.
- Everything in Keep
- Fixes where visitors give up
- Review replies drafted for you to approve
Full Care
$500 / month
For bigger practices and busy seasons. Small things that add up.
- Everything in Grow
- Review requests to your customers
- Past customers invited back
Questions about who we help.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
My business isn't on any list. Can you still help?
Very likely. The groups are examples. If customers find you online and then book, call or send an enquiry, and losing one of them a month would cost more than $100, you fit. Send us your website and we'll tell you.
I'm a solo practitioner. Is this too much for me?
No. Keep was built for you. It's $100 a month, month to month, and covers the things a solo owner never has time for: backups, updates, regular form tests, your enquiries by name and a short Monday note.
Do you only work in the United States?
Our prices are in US dollars and most of our outreach starts in the US, but we have looked after businesses in the UK and the Netherlands too, including Stride Podiatry Clinic in London. Owners in Australia and Canada are welcome as well. Your weekly note is written for your market and the rules that apply to you.
Most of my customers come from word of mouth. Do I need this?
Word of mouth is how people hear about you. Then they look you up. If your phone number doesn't work on a phone, or your last review reply was two years ago, some of those recommended customers quietly go elsewhere. We make sure what they find matches what they heard.
Why don't you work with restaurants or online stores?
It's a different kind of job. Restaurants usually run on low margins and walk-ins, and large online stores need product, payment and stock work that isn't what we do. We'd rather say no than do a poor job.
I already have a booking system. Will you replace it?
No. We never replace the practice or booking software your office already uses. We make sure your website sends people to it clearly, test regularly that it works on phones, and tell you if anything breaks.
What if my website is old, or I don't have one?
Old sites are most of what we look after. Month 1 is about taking over safely and finding problems, and month 2 is fixing the biggest ones. If you have no website, a starter website is a one-time add-on, priced on request after your first fix.
Will you get me more bookings for sure?
That also depends on your season and prices. What we do is the work we control: we test your forms and bookings regularly, keep backups and check the copies work, draft review replies for you to approve on Grow and Full Care, and we answer your messages. Your weekly note lists the enquiries we can see, by name, so you can judge for yourself.
Sources for the figures on this page
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.