Pet owners book again and again. Keep it easy for them.
A happy dog owner books a groom every six weeks, boards every holiday and tells the whole park about you. Penguina tests your booking, boarding and new-client forms on phones, names your requests in a weekly note, and helps keep your reviews fresh and answered, so loyal customers find it easy to stay.
US households own at least one pet
of people are likely to use a business that responds to all its reviews
Loyal customers, small teams, booked online.
Once pet owners trust you with their animal, many stay with you for years. But getting that first booking means passing a careful check: reviews, photos of where their pet will stay, and a booking that feels easy.
- Repeat by nature. Grooms every few weeks, daycare every week, boarding every holiday.
- Small teams. You're bathing, walking or training. Nobody is watching the website.
- Trust first. People are handing you a family member. They read every review.
In one sentence: pet business websites rarely lose people because of design; they lose them on the practical steps, like a vaccine upload that fails, a boarding form for one pet when they have two, or a "fully booked" week the site doesn't know about.
Where do pet business websites lose bookings?
- Vaccination uploads that fail. Many kennels and daycares ask for proof of vaccinations. A big phone photo of a vet card, a form that only takes PDFs, and the owner gives up.
- Forms built for one pet. Two dogs and a cat? If the form can't say so, owners either phone (if they can reach you) or go elsewhere.
- Full weeks the website doesn't know about. Christmas boarding filled in October, but the form still takes requests. Owners wait for a reply that says no, and feel let down.
- Prices nobody can guess. "Grooming prices depend on breed and coat" is true. A simple guide by size still helps people decide to book.
- No look inside. Owners want to see where their dog will sleep or play. Missing or ancient photos make them nervous.
- A mobile service area that's a mystery. Mobile groomers, sitters, walkers and mobile vets lose enquiries from people who can't tell if you cover their street.
Your year, from a pet owner's side
Pet businesses run on a calendar. We check your site before each busy patch, not during it.
New puppies
Training and first-groom enquiries from new owners who know nobody yet. Clear pages and fast replies win them.
Often springSummer holidays
Boarding and pet sitting book up. We test your boarding forms before the rush.
Before school breaksHoliday season
Grooms before family visits, boarding over the holidays. We update "full" dates and holiday hours as you tell us.
Autumn into winterEvery week
Daycare, walks and rebooking. We keep rebooking quick and simple for your regulars.
All yearProtect, Capture and Compound, for a pet business.
Protect
Your site watched, backed up regularly and updated safely. Booking, boarding and new-client forms tested regularly, including the vaccine upload with a real phone photo. Domain and logins in your name.
Capture
Your booking requests named in your note. On Grow: the right hours on Google over holidays, shorter forms, a clear size-based price guide if you want one, and warm review replies for you to approve.
Compound
On Full Care: review requests to owners after a visit, never filtered, invites to clients who haven't booked in a while, and pages for what people ask most, like "first puppy groom" or "cat boarding near me".
Monday, 8:00
Hi Jo, 31 bookings and 14 holiday boarding requests.
- Online all week. Boarding form tested with a 2-dog booking
- Vaccine upload now takes phone photos, not just PDFs
- 31 groom and daycare bookings, 14 boarding requests
- Needs you: Priya (2 cats, 20 to 28 Dec), waiting since Friday
- Most asked: "Do you take puppies under 16 weeks?"
- 5 new reviews, all replied. One mentions Biscuit by name
What a groomer and daycare owner reads on Monday.
Bookings, waiting owners and the question people keep asking, all in one short note. If people keep asking about puppies, a short page answering it saves you a dozen phone calls a month.
- Waiting owners named, with dates and pets
- Fixes shown before and after
- Review replies drafted in your voice, sent with your OK
See the weekly note and monthly page
Names and numbers changed for illustration.
Grow keeps the bookings coming. Full Care keeps the reviews fresh.
For most pet businesses, Grow covers what matters: forms that work, right holiday hours and reviews answered. If reviews have gone quiet, Full Care asks owners for a review after their visits.
Keep
$100 / month
For a solo dog walker, sitter or trainer.
- Booking form tested regularly
- Your requests by name
- Site safe and yours
Grow Recommended
$250 / month
For groomers, kennels and daycares with a busy calendar.
- Everything in Keep
- Holiday hours kept right on Google
- Shorter, pet-friendly forms
- Review replies drafted for you
Full Care
$500 / month
For bigger teams with hundreds of regulars.
- Everything in Grow
- Review requests after visits
- Lapsed clients invited back
- Pages for common questions
Who we look after in pets and animals.
Every business below gets the same care.
Dog groomers
Rebooking every few weeks, breed-based prices, before-and-after photos.
Everyone in this group
Details that matter for pet and animal websites.
Licences may need to be on your site
In England, businesses licensed for animal boarding, dog day care or hiring out horses must show their name and licence number on any website they use. Other places have their own rules. We add yours where you tell us it must appear.
Emergencies for vets and farriers
Mobile and equine vets, and farriers, get urgent calls. If you have an emergency line, it must be the easiest thing to find on a phone. If you don't, say where to go instead.
Photos of pets need permission
Owners love seeing their dog on your site, but ask first. We only add customer photos you've confirmed you have permission to use.
Questions from pet business owners.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
I use pet booking software. Do I need to change it?
No. We work with the booking or kennel software you already use. We watch the parts of it that live on your website, test them regularly, and tell you if something stops working.
Can you stop people requesting dates when we're full?
Usually, yes. If your booking software shows availability, we check that your site uses it properly. If you take requests by form, we update the site with your full dates as soon as you tell us, so owners aren't left waiting for a no.
Is my customers' information safe?
We keep your forms secure, free of ad trackers, and we never sell or share data. Vaccine records and contact details go straight to you. We only look at form entries as far as we need to test and count them. Read how we keep your site and your customers safe.
A customer left a bad review after an accident. What now?
On Grow and Full Care we draft a calm, caring reply promptly, and you approve it before it's posted. We'd suggest taking the details offline. We never ask for honest reviews to be removed or post fake ones.
I'm a one-person dog walker. Isn't this a lot?
Keep is $100 a month. If one lost regular client a month costs you more than that, and for most walkers it does, the basics are worth watching. If it doesn't, we'll tell you in your first fix.
Will you post our dog photos on Instagram?
No. We don't do social media. We can add your best before-and-after photos to your website gallery, compressed so the page stays fast on phones.
Something wrong with your website right now?
Sources for the figures on this page
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.