Your websiteOnline
Backup, 03:00Checked
Security updateApplied
Online, fast and backed up
Hosting, regular backups and updates handled. We keep watch on your site day and night, like a smoke alarm.
See everything in Protect
Website caretaker for small businesses
You run the business.
You run the business.
We look after the website.
Made for your small business
Free, no call neededThen from $100 a monthMonth to month
Penguina (penguina.website) is a website care service for small owner-run businesses in the US, UK, Canada and Australia, on any platform. Not related to the $PENGUINA token or penguina.xyz.
Every Monday, 8:00
Your enquiries, by name. Every week.
One short note tells you who got in touch, what we checked, what we fixed and what's next. You never have to log in to anything.
Week 41 · Hi Maria
A good week. 9 people asked to book.
9enquiries, by name
6/6forms working
3reviews answered
Enquiries, last 8 weeks
Who got in touch
- Emma R.Flower orderReplied
- James T.Quote requestWaiting 2h
- Priya S.Thu, 10:00Booked
What we look after
What's first for your business?
Protect. Keep it safe, working and in your name.
Contact formArrived in 4 seconds
PassedBooking pageWorks on phones
PassedQuote formBroken Monday
Fixed TueForms and bookings, tested
We send real test enquiries through your forms and bookings regularly, so a broken one gets caught early.
How testing worksWho owns what
- Domain nameYou
- Hosting accountYou
- Google profileYou
- Every loginYou
You own every key
Your domain, hosting and logins stay in your name. We work for you.
Owning your websiteCapture. Turn visitors into enquiries you can see.
This week9 people
ER
Emma R.
Flower order
RepliedFlower order
PS
Priya S.
Booked Thu 10:00
BookedBooked Thu 10:00
JT
James T.
Quote request
WaitingQuote request
Your enquiries, by name
See who asked, what they wanted and who is still waiting. No more wondering if the website brings anyone in.
How enquiries reach youBooking, this month
- Opened the booking page212
- Picked a date64
- Booked31
Most people gave up at the date picker. Fixed Tuesday.
Fixes where visitors give up
We find the step where people leave, fix it and tell you what changed. Small fixes, more bookings.
Included in Grow
On your website
Talk to us today
Tap to call
Before31
After the fix44
Calls and taps, counted
Know how many people tapped to call or message you from your website, week by week.
About call trackingCompound. Get found and chosen, month after month.
Anna K.
Beautiful flowers and right on time. Thank you!
Your replyApproved by youThank you, Anna! It was a joy to make them. See you in spring.
Reviews answered
We draft a warm reply in your voice. You approve it with one tap, and it goes live.
Included in GrowYour listingsAll match
- GGoogleHours right
- AApple MapsHours right
- BBingHours right
Listings kept right
Your hours, phone and address match everywhere people look, including holiday hours.
Included in GrowWho's a good acupuncturist near Cedar Valley?
A well-reviewed option is Cedar Valley Acupuncture. Patients mention gentle care and easy online booking.
Named in 3 of 4 AI tools
Found when people ask AI
Each month we check what ChatGPT, Gemini and others say about you, and fix what's wrong.
Included in Full CareNames and numbers changed for illustration.
How it feelsLooked after every week.
Looked after every week.
And you see all of it.
8:00Mon
PenguinaMonday
Your week: 9 people asked to book
Hi Maria, a good week.
- Site online all week
- 4 test enquiries reached your inbox
- We fixed a broken link on your prices page
- James is still waiting for a reply
01Your weekly note
A two-minute read, every Monday.
What we checked, what we fixed, who got in touch and what's next. Written by a person. Short enough to read with your coffee.
- Your enquiries, by name
- What we fixed, and why it matters
- One next step, if there is one
October
Cedar Valley Acupuncture
41
enquiries we can see, up from 33ProtectAll checks passed
CaptureBooking fixed
Compound7 reviews answered
02Your monthly page
One page a month that shows it's working.
Enquiries you can see, what changed and what we'll do next. No charts you need a course to read.
- Enquiries, month by month
- Protect, Capture and Compound in one view
- The plan for next month
Contact form slow to send02:14 · spotted automatically
Fixed 02:40YouCan you add our holiday hours?
PenguinaDone. Live on your website and Google. Want them on Apple Maps too?
YouYes please!
03Real people
Ask for anything. A person does it.
Holiday hours, a new price list, a fresh photo. Send a message, we handle it and tell you when it's live.
- Changes done for you
- Alerts read by a person
- Nothing goes out in your name without your OK
Names and numbers changed for illustration.
Updated: 15 October 2026
Dear business owner,
We get it.
You started your business to do the work you're good at. Not to chase website problems.
But somewhere along the way, the website became one more thing on your list. A form that might not be sending. A booking page nobody has checked in months. Reviews waiting for a reply. A web person who stopped answering emails.
And the hardest part is not knowing. Is it working? Are people trying to reach you, and quietly giving up?
That's why Penguina exists.
We look after your website, forms, bookings, calls and reviews. We test them regularly. We fix what breaks. And every Monday, we send you a short note that tells you what happened, in words that make sense.
You own everything, and every plan is month to month.
Start with your first fix. It's free, and you don't even need to get on a call.
Warmly, the Penguina teamWebsite caretakers for business owners
P.S. If losing one booking a month would cost you more than $100, we're worth a look. Get your first fix, free.
Prices
Simple monthly prices.
Simple monthly prices.
Month to month.
If losing one booking a month costs you more than our fee, we're worth a look.
GrowRecommended
$250 / month
For owners who want more people to get in touch.
Start with your first fixNo setup fee. Month to month.
What you get
Add-ons work with any plan. Missed-call text-back, appointment reminders, website move and more.
Prices in US dollars. Every plan includes hosting, regular tests, your enquiries by name and your weekly note.
Based in Canada? See our Canada page.
Our work
See all case studiesBusinesses we already look after.
stridepodiatryclinicwimbledon.com
Podiatry clinic · Wimbledon, London
Booking was confusing. Now it's simple, and we keep checking it.
We took over Stride Podiatry Clinic's website in 2025. We made booking clearer and now keep watch on the site, forms and bookings.
A clear way to book, call or email
Looked after since 2025
melisva.com
Virtual assistants for fitness and wellness · Netherlands
A brand-new business that looked established from day one.
Melisva provides virtual assistants to fitness and wellness businesses. We built their website from scratch and looked after it for its first 3 months.
Day onelive and looking established, in two languages
Built and looked after by Penguina
fairvo-app.com
Ride-hailing with no commission · Amsterdam
From an old landing page to a full sign-up path.
We took over Fairvo's old landing page and made it a clear way for drivers and riders to sign up before launch.
100+drivers, plus 60+ riders, signed up before launch
Looked after for 6 months
amslux.app
Luxury app for footballers
A website that turns visitors into app installs.
We built Amslux's online presence and have looked after it for about two years.
4,000+app installs from the website we built and look after
Looked after for about 2 years
Working with us
What working with us feels like.
Quiet, simple and the same for every owner.
A short note every Monday.
What we checked, what we fixed and who got in touch. Short, clear and written by a person.
Easy to reach.
Email, WhatsApp or chat with us, whichever is easier for you.
Month to month.
No annual contract and no setup fee.
You own everything.
Your domain, website and logins stay in your name.
Who we help
See everyone we helpMade for owners who'd rather be doing the work.
If customers find you online, then call, book or ask, we're built for you. Pick your kind of business to see what we watch for you.
Health practitionersAcupuncture, physio, podiatry
Dental, medical and visionDentists, clinics, opticians
Beauty and groomingSalons, barbers, lash and brow
Tours and adventureHelicopter rides, charters, guides
Stays and venuesB&Bs, wedding venues, glamping
Events and celebrationsPhotographers, florists, caterers
Learning and lessonsDriving, music, tutoring
Fitness and movementYoga, pilates, personal training
Home and trade servicesPlumbers, electricians, HVAC
Auto and transportGarages, detailing, transfers
Professional servicesAccountants, lawyers, advisers
Pets and animalsGroomers, trainers, boarding
Care and life eventsHome care, funeral homes, celebrants
Makers and specialistsJewelers, furniture makers, framers
Rural and farmFarm shops, farm stays, pick-your-own
Real people. Seriously helpful.
Software watches your site day and night. A person reads the alerts, decides what to do and writes your note.
Help when something goes wrong
Something gone wrong with your website?
Plain-English guides for the five problems owners ask us about most.
Questions
Questions owners ask us.
Something else on your mind? Ask in the chat, email hello@penguina.website or WhatsApp us.
What is "your first fix, free"?
Send us your website. We find one thing that is costing you enquiries and fix it, free. No call needed. If you like how we work, plans start at $100 a month.
Is there a contract?
No. Every plan is month to month with no setup fee. If you leave, we hand everything back, free.
Will I own my website?
Yes. Your domain, hosting and logins are in your name, not ours. We work on your behalf, and you can take everything with you any time.
What do I get every week?
A short note every Monday: what we checked, what we fixed, who got in touch and what's next. Plus one simple page every month.
Which businesses do you work with?
Owners whose customers find them online, then call, book or ask. Clinics, trades, tours, salons, venues, farms and many more. If losing one booking a month costs more than our fee, we're a fit.
Do I need a new website?
Usually not. We look after the site you have. If you don't have one yet, a starter website is available as a one-time add-on.
Will you post on my Instagram or run my ads?
No. We look after your website and everything that sends customers to it: forms, bookings, calls, listings and reviews. Social media and ads are a different job.
Do you use AI?
Yes, in the background. Software keeps watch on your site day and night, like a smoke alarm. A person reads the alerts and decides what to do, and nothing goes out in your name without a human check.
Will I rank first on Google?
Nobody controls Google's rankings. What we do: keep your site fast, correct and clear, test your forms and bookings regularly, and send a short note every Monday showing what happened and what's next. You own everything throughout.
Can I add things like missed-call text-back?
Yes. Add-ons like missed-call text-back, appointment reminders and accessibility fixes work with any plan.
My nephew looks after my site. Do I need you?
Maybe not. Ask two questions: when were your forms last tested, and if he moved away, could you log in to everything yourself? If both answers are good, keep him.
Why PenguinaWe watch. We explain.
We watch. We explain.
We handle.
01
We watch.
Regular automatic checks, backups we check work, and tests of your forms and bookings.
02
We explain.
A short note every Monday and one page every month. Words owners use, never tech talk.
03
We handle.
Fixes, changes and review replies done for you. You approve anything that speaks in your name.
04
You own it.
Domain, hosting and logins stay in your name, always.