Are your hours right on Google? And on Apple Maps?
Listings care means we keep your name, phone number, address, opening hours and holiday hours correct on Google, Apple Maps, Bing, Yelp and the sites your trade uses. We also watch your Google profile for changes you didn't make, and put them right, so they don't send a customer to a locked door.
In one sentence: your listings are the little business cards that Google, Apple Maps, Bing, Yelp and others show when someone searches for you, and listings care keeps them correct, matching your website, and in your name.
What goes wrong with listings?
Listings feel like a one-time job. You set up your Google profile years ago, and it's fine. But details drift, holidays come round, and other people can suggest changes. Here are three things that happen far more often than owners expect. Names and numbers changed for illustration.
The holiday nobody told Google about
A florist closes for two days after a big holiday. The website says so. Google, Apple Maps and Yelp still show normal hours. A customer drives twenty minutes to collect a birthday order, finds the shutters down, and writes a two-star review from the car park. One line in each listing would have prevented it.
The edit you never made
Anyone can suggest a change to a Google listing: a new phone number, different hours, even "permanently closed". Google says that once it notifies you, you have four days to accept or reject the suggestion, and if you don't respond it may publish the update. It also says some edits can be applied without your review first (Google Business Profile Help, checked October 2026). If nobody is watching the inbox those notices go to, a stranger's guess becomes your listing.
The old address that won't go away
A garage moved across town three years ago. Google is right, because the owner updated it. Bing and Apple Maps still show the old unit, so some drivers end up at an empty building. AI tools that answer questions about local businesses can also repeat old details they found somewhere online. The fix is dull but powerful: one set of correct details, everywhere.
Isn't Google the only one that matters?
Google is the biggest, but it's not the only place people look. In BrightLocal's 2026 survey, 71% of consumers used Google to read reviews of local businesses, down from 83% the year before, while Apple Maps rose from 14% to 27%. The average consumer now uses six different review sites (BrightLocal, 2026). Every one of those shows your hours and phone number next to your reviews.
What do we do?
| What we do | When | What you see |
|---|---|---|
| Watch your Google profile for changes you or we didn't make | Ongoing | Any edit, and what we did about it |
| Check Google against your website: hours, phone, address, web link, categories | Regularly | "Matches", or what we corrected |
| Check Apple Maps, Bing, Yelp and your trade's own sites | Regularly | Each site, right or fixed |
| Ask about upcoming public holidays, then set holiday hours everywhere | Ahead of each one | A one-line question, then "set on your listings" |
| Update everything when something changes: new number, new hours, a move | When you tell us | Each site updated, and when it went live |
| Keep every listing login in your name, in your keys register | From month 1 | A list of every listing, and who owns it: you |
Your listing, in your name
In month 1 we make sure you are the owner of your Google profile and your other listings. We're added as a manager, so we can look after them, but you can remove us any time. If an old agency or web person still owns your listing, we help you claim it back through Google's own process.
What happens when someone edits your Google listing?
Most edits are honest mistakes. A few aren't. Either way, Google's window to respond is short, so we keep a close watch.
We spot it
A suggested edit, or a change Google made from another source, shows up on your profile. Because we keep watch, we see it early.
FirstWe check it
Is it right? Sometimes a customer has spotted something real, like a new road name. Sometimes it's wrong, or someone trying to cause trouble.
ThenWe act
Correct edits get accepted and copied to your other listings. Wrong ones get rejected. We aim to act well inside Google's window.
PromptlyWe tell you
Your Monday note says what changed, who suggested it if we can tell, and what we did. If it keeps happening, we say so.
MondayMonday, 8:00
Hi Dave, your listings are right everywhere. One edit caught.
- Someone suggested your Google listing say "Open 24 hours". Not true, so we rejected it on Tuesday
- Thanksgiving hours set on Google, Apple Maps, Bing and Yelp: closed Thursday, emergency line as usual
- Yelp still showed your old phone number. Corrected Wednesday, may take a few days to show
- Holiday hours for December: we'll ask you on 1 November
Names and numbers changed for illustration.
Listings, in two lines, every Monday.
Most weeks, your note just says your details are right everywhere. When we fix something or catch an edit, it says what it was, where, and when it was put right. Before holidays, you get one simple question instead of five logins to remember.
- Any edit you didn't make, and what we did
- Holiday hours, set ahead of time
- Each fix, by site and date
The listings we keep right for you.
We agree the list with you in month 1, based on where your customers actually look.
Your Business Profile on Search and Maps: hours, holiday hours, phone, address or service area, website link and categories. Watched closely.
Apple Maps
The place card iPhone users see in Maps and when they ask Siri. Managed through Apple Business Connect, in your name.
Bing and Yelp
Bing Places feeds Bing search and maps. Yelp matters a lot in some trades and towns. Both checked regularly.
Your trade's sites
Tripadvisor for tours and stays, wedding directories for venues, health and trade directories where your customers look.
Part of Grow and Full Care.
Grow keeps your listings right and keeps a close watch on Google. Full Care adds a regular check of what AI tools say about you, which often comes from the same details.
Keep
$100 / month
Protect, plus your enquiries by name. Listings care isn't included on Keep.
- In month 1, we still move your Google listing into your name
- Your enquiries, by name
- Move up to Grow any month
Grow Recommended
$250 / month
Everything in Keep, plus listings care and a close watch on Google.
- Google, Apple Maps, Bing, Yelp and trade sites
- Google profile watch
- Holiday hours set ahead
Full Care
$500 / month
Everything in Grow, plus a regular look at how AI tools describe you.
- Everything in Grow
- AI answer check
- Handover file with every listing
What's not included?
- Map rankings. Correct details help people find and trust you, but where you appear on the map is Google's decision, not ours.
- Directory "packages". We don't submit you to hundreds of low-quality directories. We look after the few listings people actually use.
- Tricks against the rules. No fake addresses, no virtual offices posing as premises, no keywords stuffed into your business name. They break Google's guidelines and can get a listing suspended. Already suspended? What to do, in order.
- Ads. We don't run Google Ads or other paid listings. We can refer you to a partner.
- Running booking platforms. We keep your details right on sites like Tripadvisor, but we don't manage prices, availability or bookings on them.
How does this compare with doing it yourself or using a freelancer?
| What you get | Doing it yourself | A freelancer | Penguina |
|---|---|---|---|
| Google, Apple Maps, Bing, Yelp and trade sites kept right | If you remember | Often Google only | Yes |
| Edits you didn't make, caught early | If you see the email | Rarely | Yes |
| Holiday hours set ahead, everywhere | Sometimes | When asked | Yes |
| Listings match your website | Hard to check | Varies | Yes, checked regularly |
| Every listing owned by you | Yes | Not always | Yes |
| Shown to you every week | No | Rarely | Every Monday |
Why the details matter in your trade.
HVAC companies
Many heating and cooling firms work from home or a yard. Google lets service-area businesses show the area they cover instead of a street address, and emergency hours need to be right on every listing, especially in a cold snap.
Funeral homes
Families search at the hardest moment of their lives, often at night, often on a phone. A wrong number or an old address isn't a small mistake here. Visiting hours and holiday hours need to match everywhere, and we keep a close watch on your Google listing.
Farm stays
On rural roads, map pins often land in the wrong field. We check where your pin sits on Google and Apple Maps, and keep seasonal opening dates right, so guests arrive at the right gate.
Questions about listings care.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Do I have to give you my Google password?
No. You stay the owner of your Google profile and invite us as a manager. That lets us look after it without ever knowing your password, and you can remove us with a couple of clicks. The same goes for your other listings wherever the site allows it.
My old agency owns my Google listing. Can you help?
Yes. First we ask them nicely to transfer it to you. If that doesn't work, we help you request ownership through Google's own process. It can take a little while, but your Monday note shows where it stands.
Will this get me higher on Google Maps?
Google says local results depend on relevance, distance and prominence. What we do is keep the right hours, the right number and the right address in front of the people who find you.
How quickly do changes show up?
It depends on the site. Some changes appear within minutes, others take days, and a few sites review changes before publishing them. We check back until each change is live, and your note shows the date.
What if I change my hours at short notice?
Send us a message by email or WhatsApp and we update Google first, then the other listings. If it's urgent, like closing for the afternoon, say so and we'll start with Google.
I have two locations. Does that change anything?
Each location has its own set of listings, with its own hours and phone number, so there's more to look after. Tell us during your first fix and we'll explain what that means before you decide anything.
Do AI tools like ChatGPT use my listings?
AI tools draw on information from across the web, and listings are often part of that. That's another reason to keep every listing matching your website. On Full Care, our AI answer check shows what these tools say about you, though what they say is up to them.
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.