Everything we look after, so you don't have to.
We look after the parts of your business that live online: your website and hosting, your forms and booking links, the emails they send, your Google and other listings, your reviews, and what AI tools say about you. Each service sits under one of three pillars: Protect, Capture and Compound.
In one sentence: Penguina is a website caretaker: we watch, explain and handle your website, forms, bookings, calls and reviews, fix what breaks, and send you a short note on what happened, so you can run your business instead of chasing them.
What does a website caretaker actually look after?
Think about the path a new customer takes: your Google listing, a few reviews, your website, then a call, a form or a booking. Every step on that path can quietly break or put them off. We look after all of it:
- Your website and hosting. Online, fast, backed up, updated and secure.
- Your forms and booking links. Tested regularly with real enquiries, so you know they arrive.
- The emails your site sends. Set up properly, so enquiry alerts don't land in spam.
- Your Google and other listings. Right hours, phone number and details in the places people look.
- Your reviews. Replies drafted in your voice, posted after your OK. On Full Care, your customers are asked for one too.
- What AI tools say about you. Checked regularly on Full Care, with wrong facts fixed at the source.
Why three pillars?
Because owners want three different things from their website, usually in this order. First, to stop worrying that something is broken: that's Protect. Then, to get more of the people who find them to actually call or book: that's Capture. Then, to keep getting a little better each month: that's Compound. Each plan adds one pillar. Each pillar has its own part of your weekly note, so you can see what each one did.
How do I know which plan I need?
Ask yourself one question: would losing one booking a month cost you more than $100? If yes, Keep pays for itself. If people find you but you suspect too many give up, or your reviews go unanswered, Grow is the plan we recommend. If you want steady, month-after-month improvement, Full Care. Your free first fix usually makes the answer clearer.
Safe. Easy to reach. Quietly improving.
That's how each pillar feels from your side of the counter.
Protect: safe, working and yours
We keep watch on your site day and night, test your forms regularly and keep regular backups. If something breaks, we fix it and show you what happened.
In every planCapture: more of the people who find you call or book
We find where people give up, like a call button that does nothing on phones or a booking form that's too long, fix it, and draft your review replies.
In Grow and Full CareCompound: small things that add up
Your customers asked for a review, past customers invited back, new pages for what people ask most, and regular checks of what AI tools say.
In Full CareSafe, working, and yours.
Eight services that keep your website online, backed up, secure and in your name, shown in your note every Monday.
Hosting that's looked after
A fast, secure home for your site, registered to your business, kept up to date by people who check.
Read moreWatched day and night
We keep watch day and night, including that key pages show the right content, not just that they load.
Read moreRegular backups
Regular full copies, stored away from your server, and we check the copies work.
Read moreSafe updates
Updates tried on a copy of your site first, so problems show up there, not on your live site.
Read moreSecurity and spam blocking
A firewall, serious security holes fixed quickly, and less junk through your forms.
Read moreForms and bookings tested
Real test enquiries through your forms and booking links, sent regularly and timed to your inbox.
Read moreEnquiries that don't land in spam
Your email settings done properly, so form alerts and replies reach the inbox.
Read moreYou own every key
Domain, hosting and logins in your name, with a register of your keys, and old logins removed.
Read moreMore of the people who find you call or book.
Your enquiries by name are in all three plans. The rest of Capture starts with Grow.
Your enquiries, by name
Who asked, what for, and who is still waiting for a reply, in your Monday note. In every plan, including Keep.
Read moreFixes where visitors give up
Call buttons that work on phones, shorter booking steps and faster pages, each shown before and after.
Read moreReview replies
Personal replies in your voice, drafted promptly and never posted without your OK.
Read moreGoogle and listings care
Right hours, phone and details on Google, Apple, Bing, Yelp and the sites your trade uses.
Read moreGoogle profile watch
Anyone can suggest edits to your Google listing. We spot changes you didn't make and put them right.
Where enquiries get lost
How many people start your form or booking steps, how many finish, and which step to fix next.
Small things that add up.
Slow, steady work. We do the work and show you the trend, good months and slow ones.
Review requests
A short, polite request to your customers after their visit. Everyone gets the same request, not only the happy ones.
Read moreAI answer check
We regularly ask ChatGPT, Gemini and Perplexity what your customers ask, and fix wrong facts at the source.
Read moreNew pages and answers
A clear page or answer for the questions customers keep asking, approved by you before it goes live.
Read morePast-customer invites
Friendly invitations back, only to people who agreed to hear from you. An add-on on Keep and Grow.
Read moreTrend lines
Six-month lines on your monthly page: enquiries, reviews, speed and AI answers, so you can see the direction.
Handover file
Your assets, logins and settings documented and kept up to date, so someone else could pick up where we left off.
The summary, by plan.
Each plan includes everything in the one before it. No setup fee, month to month.
| What we look after | Keep $100 | Grow $250 | Full Care $500 |
|---|---|---|---|
| Protect | |||
| All 8 Protect servicesHosting, monitoring, backups, updates, security, form tests, email, ownership | Included | Included | Included |
| Capture | |||
| Your enquiries, by nameWho asked, and who's still waiting | Included | Included | Included |
| Fixes where visitors give upCall buttons, booking steps, slow pages | Not included | Included | Included |
| Review repliesDrafted promptly, approved by you | Not included | Included | Included |
| Google and listings carePlus Google profile watch | Not included | Included | Included |
| Where enquiries get lostForms, booking steps and calls from the site | Not included | Included | Included |
| Compound | |||
| Review requestsYour customers, no gating | Not included | Not included | Included |
| AI answer checkWhat AI tools say about you | Not included | Not included | Included |
| New pages and answersFor what customers ask most | Not included | Not included | Included |
| Past-customer invitesWith consent only | Add-on | Add-on | Included |
| Trend lines and handover fileSix-month trends, your assets documented | Not included | Not included | Included |
| In every plan | |||
| Weekly note, monthly page and 3-month letterAll three pillars, in simple words | Included | Included | Included |
Monday, 8:00
Hi Sam, a good week. 9 enquiries, all answered.
- Online all week, quote form tested Tuesday
- 9 enquiries by name, none waiting
- Saturday hours corrected on Apple Maps
- 2 new reviews, 3 days since the last one
- Shorten the quote form, add a price guide page, retest on phones
Fifteen services. One short note.
You don't log in to dashboards or read reports full of charts. Every Monday you get a short note with all three pillars, then the three things we'll do next. Once a month, a one-page summary. After three months, a letter with everything we caught and the plan ahead.
- Simple words, no tool names or tech talk
- All three pillars, even when the news is "all quiet"
- Real dates, names and before-and-after, not vague summaries
See the weekly note and monthly page
Names and numbers changed for illustration.
Extras, when your business needs them.
Add-ons work with any plan, and work best with one, because we watch them and report on them in your note. Each is quoted after your first fix, before anything starts.
Missed-call text-back
Texts callers you couldn't answer, so they don't ring the next name.
Price on requestAI receptionist
Answers calls when the office can't, and passes the messages on to you.
Price on requestCall tracking
Shows which calls came from your website, so you know what's working.
Price on requestInstant enquiry reply
Replies to new enquiries straight away, in your words, even at night.
Price on requestAppointment reminders
A friendly reminder before each appointment, for fewer no-shows.
Price on requestPast-customer invites
Old customers invited back, with consent. Already in Full Care.
Price on requestAccessibility fixes
Real code fixes so more people can use your site. Never overlay widgets.
Price on requestWebsite move
A planned move of a large or complex site to hosting in your name.
Price on requestStarter website
A one-time build for businesses with no website yet, looked after from day one.
Price on requestHandover file for a sale
Clean, documented online assets for a buyer when you sell your business.
Price on requestHow add-on prices work
Prices depend on your setup, like how many phone lines you have. So we quote after your first fix, and nothing starts until you say yes.
Not sure you need one?
Most owners don't, at first. Your free first fix shows whether an add-on would help.
Get your first fixWhat a plan doesn't cover
We stick to looking after your website, which keeps the price low. Ads, social media, newsletters, logos, office IT and app development are other trades, and we'll point you to someone good. Full redesigns are quoted separately. We work alongside the booking or practice software you already use.
Questions about what we look after.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Do I have to choose services one by one?
No. You choose a plan, and every service in it is included. Keep is Protect plus your enquiries by name. Grow adds the rest of Capture. Full Care adds Compound. Add-ons are the only things you pick separately.
What kind of websites do you look after?
Most small business websites, including WordPress sites and sites on hosted builders like Wix or Squarespace. What we can do depends on the platform: builders handle their own hosting and updates, so there we focus on forms, bookings, listings, reviews and your note. We'll tell you what applies in your first fix.
Are small changes to my website included?
Yes. Small edits and fixes, like changing your hours, swapping a photo or adding a line to a page, are part of every plan. Bigger projects, like a full redesign, aren't. If you ask for something bigger, we say so up front and quote it before any work starts.
Is all of this done by software?
Software keeps watch on your site day and night, like a smoke alarm. A real person reads the alerts and decides what to do. Nothing goes out in your name without a human check, and review replies always wait for your OK.
Will I lose access to anything if I join?
The opposite. In month 1, we make sure your domain, hosting and Google listing are in your name, and write your logins into a register you hold.
Can I start on Keep and move up later?
Yes, any month. Many owners start on Keep, see what their weekly note shows them, and move to Grow when they're ready. You can also move down in a quiet season.
What happens in the first three months?
Month 1, we take over and look around: everything into your name, checks and backups started, your forms tested, and a list of what we found. Month 2, we fix the biggest problems. Month 3, growth work begins on Grow and Full Care, and everyone gets a 3-month letter. See how it works.
Do you work with businesses outside the US?
Yes. Our prices are in US dollars, and we've looked after businesses in London, Amsterdam and elsewhere in the Netherlands. Your note is written for your time zone and your kind of business.
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