Add-ons: the extras, only when they'll pay their way.
Add-ons are extra services and one-time projects on top of your monthly plan: instant replies to new enquiries, appointment reminders, a website move, accessibility fixes and more. Each one is price on request, quoted after your first fix, and each works best with a plan, because we keep watch on it and report on it in your Monday note.
In one sentence: your plan looks after your website, enquiries and reviews, and add-ons are the optional extras some businesses need on top, each quoted after your first fix, started only when you say yes, and then watched and reported in your Monday note like everything else.
What counts as an add-on?
Two kinds of work sit outside the three monthly plans:
- Ongoing extras. Things that keep running once they're set up, like replying to new enquiries straight away or reminding customers about their appointment. Not every business needs them, so they aren't in every plan.
- One-time projects. Jobs with a clear start and end, like moving your website somewhere you own, building a first website, or preparing a handover file when you sell your business.
Your plan comes first. Add-ons are there for when your first fix, or your weekly note, shows one would genuinely help.
Why is every add-on "price on request"?
Because the work depends on what you already have. A text-back for one phone line is a different job from three locations with two lines each. Moving a five-page site is not the same as moving a site with a booking system and ten years of pages. A fixed price would be too high for some owners and too low to do the job properly for others.
So the rule is simple:
- We look first. Your first fix, free, shows us your setup.
- We send you a quote. The price, what's included, what isn't, and how long setup takes.
- Nothing starts until you say yes. No surprise charges, no hidden fees.
- Ongoing add-ons are month to month, like every plan. No annual contracts.
Why do add-ons work best with a plan?
Because a tool that nobody checks quietly stops working. A text-back number gets disconnected after a phone change. A reminder link points to last year's booking page. An auto-reply still offers a call back "within the hour" from a staff member who left.
On a plan, we test your add-ons with the same regular checks we use for your forms. If something breaks, we fix it and tell you in your Monday note. You don't have to log in to a separate app to find out whether it's working.
You own it, add-ons included
Any number, account or file we set up for an add-on is in your name. It stays yours.
Four steps, and you decide at every one.
We spot a need
Your first fix or weekly note shows a gap, like quote requests arriving at night with nobody to answer them.
From your first fixWe send a clear quote
Price, scope, setup time and what we need from you. No call needed unless you want one.
After your first fixYou say yes, we set it up
In your name, in your words, tested on real phones before it goes live.
Setup time is in the quoteWe keep watching it
Tested with your forms, reported in your Monday note, fixed if it breaks.
In your Monday noteSo nobody waits, and nobody gives up.
For businesses where enquiries arrive while you're busy doing the work.
Instant enquiry reply
Replies to new form enquiries straight away, in your words, even at night. It confirms you got the message and says what happens next.
About instant replies Ongoing · Price on requestCall tracking
Shows which calls came from your website or Google listing, so you know what's working. Your main number stays the same.
About call tracking Ongoing · Price on requestMissed-call text-back
When you can't pick up, the caller gets a friendly text straight away, so they don't ring the next name on the list.
About missed-call text-back Ongoing · Price on requestAI receptionist
Answers calls when the office can't, using only facts you've approved. It takes a name and reason, and passes the call on to you.
About the AI receptionistThe easiest customer is one you already have.
Appointment reminders
A short text or email before each appointment, with an easy way to move it, so a forgotten booking is less likely to become an empty slot. If your booking software already sends reminders, we won't double up.
About reminders Included in Full Care · Add-on on Keep and GrowPast-customer invites
A friendly invitation to customers you haven't seen in a while, only those who agreed to hear from you. Anyone who opts out is taken off the list for good.
About past-customer invitesDone once, done properly, then looked after.
Accessibility fixes
Real fixes in your site's code, so more people can use it with a keyboard, a screen reader or larger text. Never an overlay widget.
About accessibility fixes One-time · Price on requestWebsite move
Moves your site from an old developer or an expensive host to hosting in your name, planned step by step to keep your site and enquiries working through the move.
About website moves One-time · Price on requestStarter website
For businesses with no website yet. A clear, fast site with the pages customers need, and a way to book or enquire. Then any plan looks after it.
About starter websites One-time · Price on requestHandover file for a sale
Your domain, hosting, logins, listings and accounts, documented and in order, so a buyer can see exactly what they're getting.
About the handover fileMonday, 8:00
Hi Megan, a full week. 3 fewer empty slots.
- Reminders: 112 sent. 5 people moved their time instead of missing it
- Missed-call text-back: 9 callers got a text back. 6 replied, all passed to you by name
- Both checked on a real phone this week. Working
- Needs you: 2 callers asked about Saturdays. Want your Saturday hours in the text?
The Penguina team
Names and numbers changed for illustration.
Your add-ons, in the same Monday note.
No extra app, no extra login. Each add-on gets a line or two in your note: what it did, whether it's still working, and anything that needs you.
- Tested regularly, along with your forms
- Counted, not guessed
- Fixed by us if it breaks
- Wording kept up to date with your hours and prices
What usually helps, by kind of business.
A starting point, not a sales list. Your first fix tells us what fits you.
On a phone, swipe the table sideways to see all six add-ons.
| Kind of business | Instant reply | Call tracking | Text-back | AI receptionist | Reminders | Past-customer invites |
|---|---|---|---|---|---|---|
| Health practitioners | Often | Sometimes | Often | Sometimes | If software doesn't | Often |
| Dental, medical, vision | Often | Often | Often | Sometimes | If software doesn't | Often |
| Beauty and grooming | Sometimes | Rarely | Often | Sometimes | Often | Often |
| Tours and adventure | Often | Often | Often | Often | Often | Sometimes |
| Stays and venues | Often | Often | Often | Sometimes | Sometimes | Often |
| Events and celebrations | Often | Sometimes | Often | Rarely | Rarely | Rarely |
| Learning and lessons | Often | Rarely | Sometimes | Rarely | Often | Often |
| Fitness and movement | Often | Rarely | Sometimes | Rarely | Often | Often |
| Home and trade services | Often | Often | Often | Often | Sometimes | Sometimes |
| Auto and transport | Sometimes | Sometimes | Often | Often | Often | Often |
| Professional services | Often | Often | Sometimes | Often | Often | Sometimes |
| Pets and animals | Sometimes | Rarely | Often | Rarely | Often | Often |
| Care and life events | Sometimes | Sometimes | Rarely | Rarely | Rarely | Rarely |
| Makers and specialists | Often | Rarely | Sometimes | Rarely | Rarely | Sometimes |
| Rural and farm | Sometimes | Rarely | Sometimes | Often | Sometimes | Often |
Some add-ons fit a moment, not a business type.
| If this sounds like you | The add-on |
|---|---|
| Your web person disappeared, or your site is in someone else's name | Website move |
| You're selling your business, or planning to in the next year | Handover file for a sale |
| You've just bought a practice and inherited its website | Website move, then a plan |
| You don't have a website at all | Starter website |
| Customers have told you your site is hard to use | Accessibility fixes |
A cheap app, or an add-on we look after?
Plenty of apps do one of these jobs for a monthly fee. Here's how they usually compare.
| Standalone app, set up yourself | Penguina add-on | |
|---|---|---|
| Who sets it up | You, from a template | We do, in your words |
| Who checks it still works | Usually nobody | We do, regularly |
| Where you see results | Its own app or dashboard | Your Monday note |
| Kept in step with your hours and prices | Only if you remember | Yes |
| Accounts and numbers in your name | Usually | Yes |
| Contract | Varies, some yearly | Month to month |
| Price | Often a lower published monthly fee | Price on request, quoted after your first fix |
Questions about add-ons.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Why don't you publish add-on prices?
Because the work depends on your setup: how many phone lines, how big your site is, which booking system you use. A published price would be wrong for most people. So we quote after your first fix, and nothing starts until you say yes.
Can I buy an add-on without a monthly plan?
Ask us. Some one-time projects, like a website move, can stand on their own. Ongoing add-ons need someone checking them regularly, which is exactly what a plan does, so that's how they work best.
Can I stop an add-on later?
Yes. Ongoing add-ons are month to month, like every plan. Anything we set up in your name stays yours when you stop.
Does adding one change my plan price?
No. Keep is $100, Grow is $250 and Full Care is $500 a month, and those stay the same. An add-on is a separate price on top, agreed before anything starts.
Is past-customer invites included anywhere?
Yes, it's part of Full Care. On Keep and Grow, it's available as an add-on.
Will an AI receptionist replace my front desk?
No, and we wouldn't suggest it. It's for the calls nobody can answer: after hours, at lunch, or when the line is busy. It uses only facts you've approved, and calls are passed on to you. Read how we use AI.
Do you work with my booking or practice software?
Usually, yes. We connect to what you already use and don't replace it. If your software already sends reminders, say, we'll say so rather than sell you a second set.
How long does setup take?
It depends on the add-on and your setup, so the setup time is in your quote, along with exactly what we need from you.
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.