Simple monthly prices. Month to month.
Three plans: Keep at $100 a month, Grow at $250 and Full Care at $500. There is no setup fee and everything stays in your name. Your first fix is free, before you pay a cent.
Pick what you want from your website.
Each plan includes everything in the one before it. All three include Protect in full, your enquiries by name, and a short note every Monday.
Keep
$100 / month
Protect. For owners who want to stop worrying that something is quietly broken.
- Hosting we look after, with regular automatic checks
- Regular backups, and we check the copies work
- Safe updates, firewall and form spam blocking
- Forms and booking links tested regularly
- Form alerts and emails that don't land in spam
- Domain, hosting and logins in your name
- Your enquiries, by name
- Weekly note and monthly page
Grow Recommended
$250 / month
Protect + Capture. For owners who know people find them, and want more of them to call or book.
- Everything in Keep, plus:
- Fixes where visitors give up: call buttons, booking steps, slow pages
- Review replies drafted for you to approve, promptly
- Listings care: Google, Apple, Bing, Yelp and the sites your trade uses
- Google profile watch, so nobody changes your details unnoticed
- Where enquiries get lost: forms, booking and calls from the site
Full Care
$500 / month
Protect + Capture + Compound. For owners who want it a little better every month.
- Everything in Grow, plus:
- Review requests to your customers
- Monthly AI answer check: what ChatGPT and others say about you
- Past-customer invites
- New pages and answers for what customers ask most
- Trend lines and an up-to-date handover file
Every plan starts with your first fix, free. Already sure? Chat with us, email hello@penguina.website or WhatsApp us.
Ask us your price in A$, £ or C$. Based in Canada? See our Canada page. Based in Australia? See our Australia page.
If losing one booking a month costs you more than $100, Keep pays for itself.
That's our fit test. A form that quietly stopped sending, a call button that doesn't work on phones, a Google listing with last year's hours: any one of them can cost you a customer a week without you ever knowing. Put in your own numbers and see what a missed booking really costs you.
Exactly what's in each plan.
Every service has its own page with the details. Tap any name to read what we do, how often, and what you see in your note.
| What we do | Keep $100 | Grow $250 | Full Care $500 |
|---|---|---|---|
| Protect: nothing quietly breaks | |||
| Hosting that's looked after Fast, safe hosting we watch for you | Included | Included | Included |
| Watched day and night We keep watch on your site, day and night | Included | Included | Included |
| Regular backups Regular copies, and we check they work | Included | Included | Included |
| Safe updates Updates tested first, so fewer things break | Included | Included | Included |
| Security and spam blocking Firewall, security fixes applied quickly, less form spam | Included | Included | Included |
| Forms and bookings tested Real test enquiries, sent regularly | Included | Included | Included |
| Enquiries that don't land in spam Your emails and form alerts arrive | Included | Included | Included |
| You own every key Domain, hosting and logins in your name | Included | Included | Included |
| Capture: more of the people who find you call or book | |||
| Your enquiries, by name Who asked, what for, and who's still waiting | Included | Included | Included |
| Fixes where visitors give up Call buttons on phones, booking steps, slow pages | Not included | Included | Included |
| Review replies Warm replies in your voice, approved by you | Not included | Included | Included |
| Google and listings care Right hours and details on Google, Apple, Bing, Yelp and trade sites | Not included | Included | Included |
| Google profile watch We spot changes to your Google listing that you didn't make | Not included | Included | Included |
| Where enquiries get lost Forms, booking steps and calls from the site, checked for drop-offs | Not included | Included | Included |
| Compound: small things that add up | |||
| Review requests Customers asked, happy or not. No gating | Not included | Not included | Included |
| AI answer check What ChatGPT and other AI tools say about you | Not included | Not included | Monthly |
| New pages and answers Pages for what customers ask most | Not included | Not included | Included |
| Past-customer invites Old customers invited back, with their consent | Add-on | Add-on | Included |
| Trend lines and handover file Month-on-month trends, and every asset documented | Not included | Not included | Included |
| Notes, people and terms | |||
| Weekly note, every Monday | Included | Included | Included |
| Monthly page | Included | Included | Included |
| Your 3-month letter | Included | Included | Included |
| Setup fee | $0 | $0 | $0 |
| Contract | Month to month | Month to month | Month to month |
Every plan works on your platform.
Keep, Grow and Full Care cover WordPress, Joomla, Drupal, Shopify, Wix, Squarespace, Webflow and most other small business websites. The price is the same whichever platform you're on. What changes is who looks after the hosting.
WordPress, Joomla, Drupal and sites you host yourself
We do every service in your plan, including the hosting, safe updates, backups and security in Protect.
Shopify, Wix, Squarespace and Webflow
These platforms run their own hosting and software updates. We do everything else in your plan, like testing your forms and booking links, small edits and fixes, and your weekly note.
If you sell online
Your plan looks after your shop's website like any other site. Running the shop day to day isn't included: adding products, updating stock and handling orders stay with you.
Customers check you online before they choose you.
Keep watches for problems and catches them early. Grow and Full Care work on what people see when they're deciding between you and the business down the road.
of consumers read reviews for local businesses. Grow answers yours.
of consumers expect business owners to respond to reviews. Grow drafts your replies for you to approve.
of US consumers use AI tools for local recommendations, up from 6% a year earlier. Full Care checks what they say about you, monthly.
Extras, when you need them.
Add-ons are priced to your business, so we quote them after your first fix, before anything starts. Each works with any plan, and works best with one, because we watch it and report on it in your note.
| Add-on | What it does | Price | Plans |
|---|---|---|---|
| Missed-call text-back | Texts callers you couldn't answer, so they don't ring the next name on the list | Price on request | Works with any plan |
| AI receptionist | Answers calls when the office can't | Price on request | Works with any plan |
| Call tracking | Shows which calls came from the website | Price on request | Works with any plan |
| Instant enquiry reply | Replies to new enquiries straight away, in your words, even at night | Price on request | Works with any plan |
| Appointment reminders | Reminds customers before their appointment, for fewer no-shows | Price on request | Works with any plan |
| Past-customer invites | Invites old customers back, politely and with consent | Price on request | Works with any plan. Already in Full Care |
| Accessibility fixes | Real code fixes so more people can use your site. Never overlay widgets | Price on request | Works with any plan |
| Website move | Moves your site to hosting in your name, planned so it stays online | Price on request | Works with any plan |
| Starter website | A one-time build for businesses with no website yet | Price on request | Works with any plan |
| Handover file for a sale | Clean, documented online assets for a buyer, when you sell your business | Price on request | Works with any plan |
What a plan doesn't cover.
We stick to looking after your website, which keeps the price low. If you need one of these, we'll point you to someone good.
Other people's trades
Ads management, social media posting, newsletters, PR, logos and print, office IT, app development, running your shop day to day (products, stock, orders), bookkeeping and legal paperwork.
Big projects inside the plan
Full redesigns aren't part of a monthly plan. A brand-new site for a business without one is a one-time add-on. We quote either separately, and you decide.
No surprise invoices
No setup fee and nothing added without your yes. If something costs extra, you see the price before we start.
The terms, simply.
The same for every plan. No setup fee, no small print to hunt for.
You own everything
Your domain, website and logins stay in your name.
Month to month
No annual contract. Change or stop your plan from one month to the next.
A note each Monday
A short weekly note, and one page each month.
Easy to reach
By email, WhatsApp or chat.
In one sentence: you pay one fixed monthly price for your plan, in US dollars, with no setup fee, month to month.
Is there a contract?
No. Every plan is month to month: cancel any month, keep everything, and pay $0 setup.
How does billing work?
- Monthly, one price. Keep is $100, Grow $250 and Full Care $500, every month. The price on this page is the price you pay.
- Nothing up front. There is no setup fee. Your first fix is free and arrives before any bill.
- Month to month. No minimum term and no annual commitment.
- Change plans any month. Move up to Grow when you're ready, or down to Keep in a quiet season.
- Add-ons quoted first. Each add-on is quoted after your first fix. Nothing starts, and nothing is billed, until you say yes.
Got a billing question we haven't covered? Ask before you start.
What if I want to stop?
Send us one message. We hand everything back, free: your domain, hosting, website, a recent backup and a list of your logins.
Why does ownership matter so much?
Because the most painful website problem we see isn't a hack or a broken form. It's an owner who can't get into their own website, because the domain or hosting was set up in a past developer's name. When that person disappears, the business is stuck.
So everything we look after stays in your name from day one: domain, hosting, Google listing and logins. We work on your behalf with access you can remove at any time. Read owning your website.
Comparing quotes? Here is what to look for.
It depends on what's included, whether a person checks the work, and how much your website does. Ours is a fixed $100, $250 or $500 a month, with no setup fee and no contract.
Before you compare quotes, ask:
- Whose name will my domain and hosting be in?
- Are updates tested before they go live?
- Who reads the alerts: a person, or only software?
- Who renews the security certificate, so your site never shows "Not secure"?
- If I leave, what do I get back, and does it cost anything?
Questions about pricing.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Is there a setup fee?
No. There is no setup fee on any plan. Month 1, when we move everything into your name, start our regular checks and test your forms, is part of your normal monthly price.
Is there a contract or a minimum term?
No. Every plan is month to month.
Can I try you before I pay?
Yes, in the most useful way we know: your first fix is free. We look at your website like a customer would, find up to 3 real problems with screenshots, fix one of them free if it's safe to do, and send a 2-minute video. You see our work before you decide anything.
Which plan should I choose?
If you mostly want peace of mind, Keep. If people find you but you suspect too many give up before booking, or your reviews go unanswered, Grow. If you want steady improvement every month, with review requests to your customers and a check on what AI tools say about you, Full Care. For most owners who rely on bookings, Grow is the plan we recommend. Your first fix usually makes the answer obvious.
Can I switch plans later?
Yes, from one month to the next. A seasonal business, like a tour company or a farm stay, can move up before its busy season and back down after it.
What does "Price on request" mean for add-ons?
Add-ons depend on your setup, for example how many phone lines you have or how big your site is. So we quote them after your first fix, once we've seen what you have. You see the price first, and nothing starts until you say yes.
Do you offer discounts or special deals?
No. Our prices are the same for everyone and published on this page.
Which platforms do your plans cover?
WordPress, Joomla, Drupal, Shopify, Wix, Squarespace, Webflow and most other small business websites, and the price is the same whichever platform you're on. On WordPress, Joomla, Drupal and other sites you host yourself, we do every service in your plan, including hosting, updates and backups. Shopify, Wix, Squarespace and Webflow run their own hosting and updates, so there we do everything else in your plan, like testing your forms and booking links, small edits and fixes, and your weekly note. On an online shop, adding products, updating stock and handling orders aren't included. We tell you what applies to your site in your first fix.
What isn't included in my monthly price?
Full redesigns, brand-new websites, ads, social media, newsletters, logos, office IT, app development and running an online shop day to day (products, stock, orders). Small edits and fixes are included. If you ask for something bigger, we tell you up front that it's separate and quote it before any work starts.
How do I ask for a change or report a problem?
Tell us in the chat, on WhatsApp or by email, in one line. We sort it and confirm in your next note. More on how we work.
I don't have a website yet. Can I still join?
Yes. A starter website is a one-time add-on for businesses with no site yet. Once it's live, any plan looks after it from day one.
Is $100 a month really worth it for a small business?
Ask one question: would losing one booking a month cost you more than $100? For most owner-run businesses, one new customer is worth more than that. So if our checks save you just one booking a month, from a broken form, a dead call button or a wrong phone number, Keep has paid for itself. Try the missed booking calculator with your own numbers.
What happens to my website if I stop paying?
Nothing is taken away. It's already in your name, and we hand you a recent backup and a list of your logins.
Sources for the figures on this page
- BrightLocal Local Consumer Review Survey, 2026 (survey of 1,002 US adults)
Lost touch with your web developer? Here is what to do if your developer disappeared.
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.