Answer the questions customers keep asking, before they have to ask.

In one sentence: we find the questions your customers ask most, check whether your website answers them clearly, and if it doesn't, we write the page or answer with you, publish it once you approve, and watch whether the question stops coming.

Why start from the questions in my inbox?

Every question that arrives three times a month is a sign. Three people stopped and asked. More probably didn't ask at all, and booked someone whose website answered them first.

Real questions also make better pages for search engines and AI tools. Google says that for its AI features, "all existing SEO fundamentals continue to be worthwhile" (Google Search Central, 2025): clear, useful pages written for people. Researchers at Princeton found that adding facts, figures and quotes to a page made it up to 40% more visible in AI answers, while stuffing in keywords did worse than leaving the page alone (Aggarwal and others, KDD 2024).

So we don't guess what to write. We write what your customers have already asked for.

What goes wrong with most small business websites?

• The answer lives only in your head. What a first visit involves, roughly what a job costs, whether you cover the next town. You explain it on the phone five times a week. Your website says "contact us for more information".
• The blog that went quiet. Twelve posts called "5 tips for spring", the last one from 2022. Nobody asked for them, and now they make the site look abandoned.
• Pages written by someone who doesn't know your work. Generic copy that could be any business, a service you stopped offering, or, for health and legal businesses, claims that break the rules for your profession.
• AI tools fill the gap with a guess. If your site never says you fit heat pumps, an AI answer may say you don't. Our AI answer check often finds these gaps first.

Where do the questions come from?

From things that have already happened, not from a keyword tool's idea of what people might want:

• Your enquiries. We see your enquiries by name, and the "what people asked most" line in your weekly note counts the repeats. See your enquiries, by name.
• Your reviews. "I wasn't sure if they did weekends, but…" is a question your site should have answered.
• The AI answer check. Questions where AI tools got you wrong or left you out.
• You and your team. From time to time we ask: what did you answer most on the phone? A two-line reply is plenty.

What kinds of pages do you write?

How do you write it in my words?

1. We collect the real wording. How customers actually phrase the question, from their own messages.
2. We ask you three quick questions. By email or WhatsApp. A two-minute voice note works just as well.
3. We draft it in your voice. Short sentences, your terms, your way of explaining things. Software may help with a first draft. A person writes it and checks it line by line.
4. You approve it. Nothing goes live in your name without your OK.
5. We publish and link it. From the pages where people look, tested on a phone, with page labels that match what the page says.
6. We watch the question. If it keeps coming, the answer isn't clear enough yet, and we improve it.

Why not just write a blog?

Because most owners don't need one. A content calendar fills your site with posts written to a schedule, and we don't sell content calendars or newsletters. We don't write to a quota either. Some months it's a new service page. Some months it's three short answers. Some months the most useful thing is fixing a page that's now wrong. Your note tells you which, and why.

We also don't write pages to chase a search trick. Google stopped showing FAQ rich results, the expandable questions under some search listings, on 7 May 2026 (Google Search Central, 2026). Answers written for people kept their value. Pages built only for that trick lost theirs.