See the note you'd get every Monday.
Every client, on every plan, gets a short weekly note and a one-page monthly report. Below are both, in full, for a dog groomer, with a short explanation beside every section. Then switch between a clinic, a tour company and a plumber to see how the note changes for your kind of business.
Three kinds of note. No logins, ever.
You never have to open a dashboard or learn a tool. Everything we do for you arrives as something short you can read, forward or reply to.
The weekly note
Every Monday at 8:00. A two-minute read: one sentence on the week, then Protect, Capture and Compound in a few lines each, and the three things we'll do next.
Every MondayThe monthly page
One page, once a month, covering the month before. The same four numbers at the top every time, the proof behind them, your fix of the month with a before and after, and one line to forward to your partner or accountant.
Once a monthThe 3-month letter
After your first three months, a letter: every problem we caught, what we fixed, and the plan for the next three months. It answers the question "is this worth it?".
At month 3A full weekly note, line by line.
This is the whole note, exactly as a client would get it. The orange boxes on the right are not part of the note. They explain what each section means.
Hi Claire, a busy, safe week. 11 people asked to book, and 2 are still waiting for you.
02Protect
- Online all week. Watched day and night. No outages.
- Forms tested Tuesday. Booking form and contact form both arrived in under 10 seconds.
- One problem caught. After a theme update on Wednesday, the "Book a groom" button stopped responding on iPhones. We spotted it quickly, undid the update and fixed it that afternoon. Nothing for you to do.
- Backups all complete, and checked.
- Next renewal: your domain, on 2 March 2027. It's in your name and set to renew.
03Capture
- 11 enquiries we can see: 8 from the booking form, 3 from the contact form.
- 26 taps on your phone number, and 9 on "Get directions".
- Still waiting for a reply:
- Most asked: "Do you do puppy introductions?" (4 times) and "Have you got Saturday slots?" (3 times).
- Fix of the week: we moved your price list up the services page. On phones it's now on the first screen, not the third.
04Compound
- 3 new Google reviews, all 5 stars. All replied, after your OK on Thursday.
- 2 days since your last review. Review requests went to all 23 of this week's customers.
- What AI tools say: asked for a good dog groomer in your town, 2 of 3 mention you, with the right hours.
05Next
- 1. Write a "Puppy introductions" answer for your services page. Wording to you for approval on Wednesday.
- 2. Re-test the booking button on iPhones every day this week, after Wednesday's fix.
- 3. Get your Christmas opening hours ready for Google, Apple and Bing.
That's the week. Reply to this note or WhatsApp us if anything looks wrong.
Names and numbers changed for illustration.
A full monthly page, line by line.
Same groomer, one month earlier. The weekly note tells you what happened. The monthly page shows whether things are getting better.
A steady month. 41 enquiries we can see, every form working when tested, 6 new reviews, and 2 problems caught before they cost you.
02Protect
- Online 720 of 720 hours.
- Backups all complete. Test restore on 18 September: the full site came back from backup in 11 minutes.
- 14 updates, each tested on a copy first. One held back: the gallery update broke photo captions on the copy, so we're waiting for a fixed version.
- 3 forms tested: booking, contact and puppy waiting list. Slowest arrival: 9 seconds.
- Caught: 212 junk messages hit your contact form on 14 September. We blocked them. None reached your inbox.
- Renewals: domain on 2 March 2027. Security certificate renews itself and was checked today.
03Capture
Enquiries we can see, by week
- 41 enquiries: 29 from the booking form, 12 from the contact form. Plus 104 taps on your phone number and 37 on "Get directions".
- 1 still waiting at month end: Jo H., nervous rescue dog, asked 29 September.
- Most asked: puppy introductions (11), Saturday slots (8), prices for large breeds (6).
Fix of the month: your price list on phones
04Compound
- 6 new reviews, average 4.8 stars. All 6 replied, each approved by you.
- Review requests went to all 92 customers after their appointment. Everyone is asked, not just the happy ones.
- 3 days since your last review.
- AI answer check: we asked 3 AI tools 5 questions customers really ask, like "a groomer near me who's good with nervous dogs". You were named in 9 of 15 answers, up from 6 in August. One answer showed your old Saturday hours, so we corrected the listing it came from.
- New page: "Puppy introductions", live since 22 September.
05Trend
Enquiries we can see, last 6 months
Up 5 on August. Once we have a full year, we'll also compare each month with the same month last year.
06Next month
- 1. Add your Christmas booking dates to the booking page and Google, once you send them.
- 2. Try the gallery update again when the fixed version is out, on a copy first.
- 3. Write an answer page for "prices for large breeds", your third most asked question.
Names and numbers changed for illustration.
The same note, written for your trade.
A clinic, a tour company and a plumber don't care about the same things, so their notes don't say the same things. Pick one to see a typical week.
Monday, 8:00 · Grow
Hi Grace, a calm week. 7 new patient requests, and every one has had a reply.
- Online all week, backups done
- Online booking tested on iPhone and Android, Wednesday
- Domain renews 14 January, in your name
- 7 new patient requests: Maya R., Daniel K., Sophie T. and 4 more. First names and visit type only
- Most asked: "How long is a first visit?"
- Fix: "Book a first visit" now shows on phones without scrolling
- 2 new reviews, both replied after your OK. Replies thank people without saying they're a patient
- Add first-visit length to the booking page
- Check your Saturday hours on Apple Maps
- Test the new intake form you asked for
Willow Point Acupuncture
What's different in a clinic's note?
New patients usually find a clinic online, then book. So the note puts the booking path first, and treats patient details with extra care.
- No health details in the note: a first name and the type of visit, nothing about why they're coming
- Review replies never confirm that someone is a patient
- Health practitioners have rules on testimonials and claims, so new wording is checked before you approve it
- Online booking tested on real phones, not just a desktop
Monday, 8:00 · Full Care
Hi Mark, 12 booking requests, up on the same week last year. Your weather notice is live.
- Booking page watched all week, working every time
- Booking tested on iPhone and Android, Thursday
- 12 booking requests we can see: Jenna P., the Okafor family, Luis M. and 9 more
- Still waiting: Hannah W., private flight for 5 at sunset, since Saturday
- Most asked: "What if the weather cancels my flight?" (5 times). Your weather policy now sits above the booking button, as you asked on WhatsApp
- 1 new review, replied. 4 days since the last one
- Asked about scenic flights in your area, 2 of 3 AI tools name you
- Winter hours on Google from 1 November
- Re-check AI answers after the hours change
- Draft a "What should I wear?" answer page
Ridgeline Helicopter Tours
What's different in a tour company's note?
Tour bookings are big, seasonal and often made on a phone, far from home. So the note watches the booking page closely and judges every week against the season.
- Compared with the same week last year, not last week, so a quiet winter is compared fairly
- The booking page watched closely, and tested on iPhone and Android regularly
- Weather and cancellation notices put up promptly, when you ask
- Reviews watched where visitors read them, like Google and Tripadvisor
Monday, 8:00 · Keep
Hi Dave, a busy week. 9 quote requests, 4 of them sent after 9 pm.
- Online all week. Quote form tested Monday, arrived in 4 seconds
- 63 junk form messages blocked before your inbox
- 9 quote requests we can see: Sarah B., Ahmed N., Karen L. and 6 more
- Still waiting: Karen L., leaking water heater, Friday 10:12 pm
- 31 taps on your "Call now" button
- 3 new reviews, 4 days since the last one
- 4 of 9 quote requests came in between 9 pm and 6 am. An instant reply could answer them straight away. Ask us for a price, no pressure.
Harbor Line Plumbing
What's different in a plumber's note?
Plumbers are on the tools all day, and homeowners send quote requests at night. So the note is short, and it puts the people still waiting right at the top.
- After-hours quote requests flagged, with the time they came in
- Junk form messages blocked, so real jobs don't get buried
- On Keep, the note covers safety and enquiries by name. Review replies and fixes come with Grow
- Extras are only mentioned when your own numbers show a reason
Names and numbers changed for illustration.
Six rules every note follows.
These are the rules we write by, for every client, every week. If a note ever breaks one, tell us.
No jargon
Simple words, short sentences. If a technical term is truly needed, we explain it once, the first time it appears.
No revenue guesses
We count what we can see: enquiries, taps and reviews.
No tool names
You get what happened and what we did about it, not a list of software. The tools are our job to worry about, and they change.
Written for your business
A clinic and a plumber get different notes. Your note uses your words: patients or customers, bookings or quotes, seasons or weeks.
No "called you" claims
We can see someone tapped your number. We can't see whether you answered. So we only ever report what we can actually see.
Every pillar, every month
Protect, Capture and Compound show up every month, even when the news is "all quiet". Quiet is good news, and you deserve to hear it.
Questions about your notes.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Do I get the same note on every plan?
Every plan gets the weekly note, the monthly page and the 3-month letter, with Protect, Capture and Compound in each. What's in each section depends on your plan. On Keep, for example, Capture lists your enquiries by name, while fixes and review replies come with Grow. Trend lines are part of Full Care.
Do I have to log in to anything?
No. There is no dashboard and no portal. Everything comes to you, and you can reply to any note directly.
Why don't you show how much money my website made?
We can see an enquiry arrive, but not whether it became a booking or what it was worth. So we count what we can see and let you judge the rest.
Why don't you tell me which tools you use?
Because what matters to you is what happened and what we did, not the software behind it. Tool names add noise, and they change. If you're curious, ask us any time. Software watches, and people decide: read how we use AI.
Can someone else get the note too?
Yes. Tell us who should get it, for example your office manager, business partner or accountant. The monthly page even ends with a line written to forward.
What happens in a quiet week?
You still get the note, just shorter. "Online all week, forms tested, nothing waiting" is worth knowing.
What about patient or client privacy?
For health businesses, the note shows a first name and the type of visit, not health details, and review replies don't confirm that someone is a patient. For every business, we only include what you need to follow up an enquiry. Read more about security and privacy.
How do I get notes like this for my business?
Start with your first fix, free. We look at your website like a customer would, find up to 3 real problems, fix one free if it's safe to do, and send a 2-minute video. If you then choose a plan, your Monday notes start in month 1.
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.