From your first free fix to a short note every Monday.
It starts with one free fix, before you pay anything. If you like what you see, you pick a plan and we take over in month 1, fix the biggest problems in month 2, and start growing in month 3. After that, you get a short note every week. Everything stays in your name.
Six steps. You only have to do a few small ones.
Here is everything that happens, in order. The details for each step are further down this page.
Your first fix, free
Send us your website. We look at it like a customer would, find up to 3 real problems, and fix one of them free if it's safe to do.
Before you pay anythingChoose a plan, or don't
Keep, Grow or Full Care, month to month with no setup fee. If you'd rather not, you keep the fix and the findings.
When you're readyMonth 1: we take over
We move your website, domain and Google listing into your name, start regular checks and backups, test your forms, and send you a list of what we found.
Weeks 1 to 4Month 2: we fix the big things
The call button on phones, wrong hours, broken forms, slow pages. Your report shows each fix, before and after.
Weeks 5 to 8Month 3: we start growing
Growth work begins on Grow and Full Care. Every client gets a 3-month letter: what we caught, and the plan for the next 3 months.
Weeks 9 to 13Every week after
A short note every Monday, one page every month, and changes whenever you ask in the chat, by email or on WhatsApp.
For as long as you likeWe prove we're useful before we ask for a cent.
You send us your website address. A person then looks at it from the outside, the way a new customer would: on a phone, in a hurry, trying to book or get in touch. We check:
- Every form and booking link: does it actually send, and where to?
- Phone links on mobile: does tapping your number start a call?
- Your Google listing: hours, phone, website link and reviews
- Speed on phones, and any "not secure" warnings
- What AI tools like ChatGPT say when someone asks about you
Then we send up to 3 real problems with screenshots, explained in simple words. We fix one of them free, if it's safe to do, and record a 2-minute video walking you through it. After that, we offer a 20-minute call. You never need a call to get the fix.
In one sentence: after your first fix, you choose the plan that matches what you want from your website, and you can change it from one month to the next.
How do I choose a plan?
Most owners know which plan fits after reading one line. Start from what you want, not from the features:
| If this sounds like you | Plan | Price |
|---|---|---|
| "I just want to stop worrying that something is quietly broken." | Keep: Protect in full, your enquiries by name, weekly note and monthly page | $100 a month |
| "People find me, but I think too many give up before they book." | Grow: everything in Keep, plus fixes where visitors give up, review replies and listings care | $250 a month |
| "I want it to get a little better every single month." | Full Care: everything in Grow, plus review requests, a monthly AI answer check, past-customer invites and new pages | $500 a month |
A simple test helps too: if losing one booking a month would cost you more than our fee, the plan pays for itself the first time we catch a broken form. Try the missed booking calculator with your own numbers.
What if I'm not sure yet?
Take your time. Your first fix and your findings are yours to keep, with nothing to sign. Forward the video to a partner, or ask us a few questions in the chat first.
When you are ready, tell us which plan in the chat, by email or on WhatsApp. We send back a short welcome note listing exactly what we need from you, which is usually less than people expect.
What happens, week by week.
The first three months are where we earn your trust. Here is what you'll see, and what you'll be asked to do, at each point.
A welcome note, and one short list.
You tell us your plan by email or WhatsApp. We send a welcome note with the few things we need: access to your website, domain and Google listing, and a good time for a quick chat.
We get the keys, and you keep a copy of every one.
- You add us as a user where your accounts allow it, so you never have to share your own password
- We ask what matters most: your busiest services, your booking rules, the questions customers ask
- We start a register of your logins and keys, in your name
We take over and look around.
- Website, domain and Google listing moved into your name, if they aren't already
- Regular automatic checks and backups switched on
- Your forms and booking links tested with a real test enquiry
- Your first Monday notes start arriving
- At the end of the month: a list of everything we found, worst first
We fix the biggest problems first.
We work down the list in order of what costs you the most customers. Typical fixes: a call button that doesn't work on phones, wrong opening hours on Google, a form that sends to an old email address, pages that take too long to load on a phone. Anything that changes how your business looks or reads, you approve first.
You'll see: each fix, before and afterGrowth work starts, and you get your 3-month letter.
On Grow and Full Care, we move from fixing to growing: answering your reviews, keeping your listings right, finding where visitors give up, and on Full Care, asking your customers for reviews and checking what AI tools say about you. Every client, on every plan, gets a 3-month letter: the problems we caught, and the plan for the next 3 months.
You'll see: your 3-month letterThe steady rhythm: watched day and night, explained every Monday.
From here, most weeks are quiet, and that's the point. You get your note, glance at the one or two lines that matter, and get back to work.
Why we put so much into the first 3 months
Small businesses that leave a marketing agency often do it within the first year: in one survey, 56% of those who left did so within 6 to 12 months, and 60% said they weren't seeing a return (vcita, survey of 500 US small businesses, 2025). So we make our work visible from week one, and your 3-month letter lists the real problems we caught.
Monday, 8:00 · Week 3
Hi Sam, week 3. Two things fixed, one needs your OK.
- Online all week, backups done and checked
- Enquiry form now goes to your new inbox, tested Tuesday
- Domain now in your name, renews 9 May
- 6 enquiries we can see: Hannah and Leo, Priya, Mark and Ellie...
- Needs you: Google shows you closed on Sundays. Viewings are open. Reply "yes" and we'll fix it.
- Speed up the gallery page on phones
- Add your 2027 dates to the booking page
- Finish your month 1 findings list
Signed, the Penguina team.
A short note every Monday. One page every month.
Every Monday morning you get a note you can read in two minutes. It opens with one sentence on how the week went, then covers Protect, Capture and Compound in a few lines each, and ends with the three things we'll do next. Once a month, a single page shows the bigger picture: what changed, what we fixed, and how this month compares.
- The enquiries we can see, by name, and who's still waiting for a reply
- Anything that needs your OK, marked clearly at the top
- No logins, no dashboards, no tech talk, no revenue guesses
See the full note and monthly page
Names and numbers changed for illustration.
Need something changed? Send one message.
New opening hours, a holiday closure, a price update, a new photo, a question about your note. Write to us the way you'd text a friend who knows websites.
Send a message
In the chat on our website, by email to hello@penguina.website or by WhatsApp. A photo of a handwritten note is fine. You don't need a ticket number or a form.
Any time, any dayWe reply
We confirm what we'll do and when. If it's urgent, like a site that's down or a form that's broken, it goes to the front of the queue.
ThenDone, and written down
We make the change, check it on a phone and a computer, and list it in your next Monday note, so you have a record of what changed.
In your next noteWhat's a change, and what's a project?
Small edits, fixes and updates are part of your plan. Bigger jobs, like a full redesign or a brand-new website, are not inside the monthly plan. If you ask for one, we tell you up front, quote it separately, and you decide. No surprise bills. See what a plan doesn't cover.
Three small things. That's the whole list.
We do the work. But a few things only you can give us, because it's your business and everything stays in your name.
Logins or access
Access to your website, domain, hosting and Google listing. Where possible you add us as a user, so your own password stays yours. If you don't know where a login is, that's normal. Finding it is part of month 1.
About 15 minutes
One short chat at the start, so we know your busiest services, your booking rules and what customers ask. After that, most owners spend two minutes a week reading the Monday note.
Your OK for anything in your name
Review replies, new pages, changed wording, anything that speaks for your business: you approve it first. A simple "yes" on WhatsApp is enough. Nothing goes out in your name without a human check and your say-so.
What you do, and what we do.
The short version: you run your business and answer your customers. We handle everything between a customer finding you and getting in touch.
| Task | You | Penguina |
|---|---|---|
| Check the website is online | Never | Day and night |
| Back up the website | Never | Regularly, copies checked |
| Test forms and booking links | Never | Regularly |
| Software updates and security | Never | Tested first |
| Watch domain and certificate renewals | Never | We watch the dates |
| Reply to enquiries from customers | You, as always | We list who's still waiting |
| Reply to Google reviews | Approve our draft | We write it for you (Grow and Full Care) |
| Keep hours and details right on Google, Apple and Bing | Tell us when things change | We update and watch them (Grow and Full Care) |
| Ask happy customers for reviews | Approve the wording once | We send the requests (Full Care) |
| Read the weekly note | 2 minutes on Monday | We write it, every Monday |
| Own the domain, hosting and logins | Always you | Never us |
Everything stays in your name.
Your domain, hosting, website and logins are registered to you from month 1. We work with access you can see and remove. If you ever move on, one message is enough and we hand you everything, free.
- Your keys in one list, kept current
- Old logins from past developers removed, with your OK
- Renewal dates watched, so nothing expires by surprise
Questions about how it works.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
How long until I see something useful?
Before you pay anything. Your first fix arrives by email, with up to 3 real problems and one of them fixed. If you then choose a plan, your first Monday note arrives in your first week, and your list of everything we found arrives at the end of month 1.
Do I have to get on a call?
No. We offer a 20-minute call after your first fix, because some owners like to talk it through. You can do everything else by email or WhatsApp, including choosing a plan. The only time we ask for a short chat is at the very start, so we learn how your business works, and even that can be done by message if you prefer.
Will my website go down when you take it over?
We plan each move carefully, so your website stays up. If we move your hosting, we copy the site first, check the copy works, and only then switch over, usually at a quiet time for your business. If anything could affect your customers, we tell you before we do it.
I don't know where my logins are. Is that a problem?
Not at all. It's one of the most common things we hear. Tracking down who controls your domain, hosting and Google listing is part of month 1, and we list each one in a register in your name.
Can I keep my current web person?
Yes. Some owners keep a designer for bigger projects and use us for the day-to-day care. We'll happily work alongside them. Just tell us who does what, so nobody updates the same thing twice.
What happens to my weekly note if nothing happened?
You still get it, because "nothing broke" is news worth knowing. A quiet week's note is shorter: what we checked, any enquiries still waiting, and what's next.
Is it a person or software doing the work?
Both, in that order of responsibility. Software keeps watch on your site day and night, like a smoke alarm. A person reads the alerts and decides what to do. Nothing goes out in your name without a human check. Read how we use AI for the details.
Can I change plans later?
Yes. Everything is month to month, so you can move up or down between Keep, Grow and Full Care from one month to the next. Just send us a message.
How do I leave, and how long does it take?
Send one message. We hand everything back, free, then remove our access.
Something wrong with your website right now?
Sources for the figures on this page
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.