Capture: more of the people who find you call or book.
Capture means we find the places where interested people give up, and fix them. A call button that does nothing on a phone. A booking form with too many boxes. A slow page. Old hours on Google. A review nobody answered. Then we show you your enquiries by name, so fewer people are left waiting.
In one sentence: Capture is the work that turns more of your website visitors and Google lookers into real calls, bookings and enquiries, by fixing the small things that make them give up, and by showing you who got in touch and who is still waiting for an answer.
Why do people find you but never get in touch?
Most owners we talk to are not short of visitors. Their problem is quieter. People find the business, look around for a minute, and leave without calling. Nobody tells you why, so it never shows up anywhere. When we look at a small business website the way a customer would, on a phone, in a hurry, we usually find the same handful of reasons:
- A call button that doesn't work on phones. The number is a picture, or it's text you can't tap, or the link has an old number in it. On a desktop it looks fine. On a phone, where most people are, it does nothing.
- A booking form that's too long. Eleven boxes, a required "how did you hear about us", a date picker that won't open on an iPhone. Every extra step is a place to give up.
- Slow pages. 53% of mobile visitors leave a page that takes longer than three seconds to load (Google data, 2016). Big photos and old add-ons are the usual cause.
- Enquiries nobody replied to. The form worked, the message arrived, and then it sat in an inbox under thirty newsletters. By the time someone saw it, the customer had booked elsewhere.
- Wrong hours on Google. Holiday hours never set, a closed Saturday still showing as open, an old phone number. People drive over, or call a dead line, and don't try twice.
- Unanswered reviews. 89% of consumers expect a business to respond to reviews, and 50% are put off by generic, copy-paste replies (BrightLocal, 2026). Silence, or the same line under every review, tells people nobody is listening.
None of these is dramatic. That's exactly why they last for months. Capture finds them, fixes them one at a time, and shows you what changed.
What "Capture" doesn't mean
It doesn't mean ads, social media posts or buying traffic. We don't bring new strangers to your site. We make sure the people who already find you have a clear, working way to say yes.
What exactly do we do?
| What we do | How we do it | What you see |
|---|---|---|
| List your enquiries by name: forms, booking requests and quote requests from your site | In your Monday note | Who asked, what for, and who is still waiting for a reply |
| Walk through your site like a customer, on a real phone | Regularly, and after any big change | Where people get stuck, in simple words, with screenshots |
| Fix where visitors give up: call buttons, booking steps, slow pages | One fix at a time, ongoing | Each fix, before and after |
| Answer your reviews, in your voice, approved by you | We draft replies for you to approve, promptly | Each review and the reply that went up |
| Keep your hours and details right on Google, Apple, Bing, Yelp and the sites your trade uses | Checked regularly, and ahead of public holidays | What we checked and what we corrected |
| Watch your Google profile for changes you didn't make | Regular checks, read by a person | Any edit we spotted, and what we did about it |
| Find where enquiries get lost: forms, booking steps and calls from the site | Looked at regularly, step by step | Taps, form starts and finishes, counted honestly |
How do you count enquiries without guessing?
We count what we can actually see, and we call each thing by its real name. A form that arrived is an enquiry. A tap on your phone number is a tap, not a booked job, because we can't know whether you answered or what was said. A booking request is a request until your own system confirms it.
What you get is a clear picture: how many people tried to reach you, how, and whether anyone was left waiting. No ad tracking pixels needed.
of consumers expect a business to respond to its reviews.
expect that reply within a week. On Grow and Full Care, we draft replies for you to approve, promptly.
of mobile visitors leave a page that takes longer than three seconds to load.
Everything inside Capture.
Each service has its own page, with what we do and what you see.
Your enquiries, by name
Who asked, what for, and who is still waiting for your reply. In every plan, including Keep.
Read moreFixes where visitors give up
Call buttons that work on phones, shorter booking steps and faster pages, shown before and after.
Read moreReview replies
Warm, personal replies in your voice, drafted promptly, and nothing goes up without your OK.
Read moreGoogle and listings care
Right hours, phone and details on Google, Apple, Bing, Yelp and your trade's own sites.
Read moreTwo more things Grow watches for you
Google profile watch: anyone can suggest edits to your Google listing, and Google sometimes accepts them. We spot changes you didn't make. Where enquiries get lost: we look at how many people start your form or booking steps and how many finish, so we know which step to fix next.
Find it, explain it, fix it, prove it.
Changes to your site are always shown to you. Here's what happens when we find a place where people give up.
We find it
We go through your site as a customer would, on a real phone, from the first Google result to the moment they call or book.
Regular walk-throughWe explain it
A screenshot and two sentences: what's wrong, why it matters, and what we suggest. Bigger changes wait for your yes.
In your noteWe fix it safely
We make the change on a copy first, check it on phones and computers, then put it live at a quiet time.
At a quiet timeWe show what changed
Before and after, side by side. If a fix doesn't help, we say so and try something else.
Monthly pageMonday, 8:00
Hi Elena, 11 people asked to book. 2 are still waiting.
- 11 enquiries we can see: 7 forms, 4 booking requests
- Still waiting: Tom (Thursday, quote for a garden room) and Lucy (Friday, new customer)
- Asked most: "Do you work weekends?" We'll add it to your contact page
- Fix: your call button now works on iPhones. 19 taps this week
- 2 new reviews, both answered after your OK
Every Monday, you know who's waiting.
Capture is the second section of your weekly note. It's short on purpose: who got in touch, who hasn't heard back yet, what people keep asking, and the one fix we made.
- Names and what they wanted, so you can reply today
- The questions people ask most, in their own words
- One fix, and what changed after it
- For health businesses: a first name and type of visit, not health details
See the weekly note and monthly page
Names and numbers changed for illustration.
What "more people call or book" looks like for you.
The leaks are different in every trade. These are the ones we look for first.
A dental practice
New patients want to know two things fast: do you take my insurance, and can I come soon? We put both answers near the booking button, and list new patient enquiries by first name for the front desk.
A wedding photographer
Couples often contact several photographers at once, and the first good reply has the edge. We shorten the enquiry form to the date, venue and a name, and flag any couple who hasn't heard back.
An HVAC company
When the heating fails, people call the first number that works. We make your number tappable across your site, keep emergency hours right on Google, and check the quote form still sends at night.
Capture starts with Grow.
Keep shows you your enquiries by name. Grow adds everything else on this page. Full Care adds Compound on top. All month to month, no setup fee.
Keep
$100 / month
Protect in full, plus the first piece of Capture: your enquiries, by name.
- Your enquiries, by name, in your note
- Who is still waiting for a reply
- Fixes, review replies and listings: not included
Grow Recommended
$250 / month
Protect plus all of Capture. For owners who know people find them and want more of them to call or book.
- Everything in Keep
- Fixes where visitors give up
- Review replies drafted for your OK
- Listings care and Google profile watch
Full Care
$500 / month
All of Capture, plus Compound: the slow, steady work that adds up.
- Everything in Grow
- Review requests to your customers
- Past-customer invites and new pages
Questions about Capture.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Will I get more enquiries?
Enquiries also depend on your season and your prices. What we do is the work: we find where people give up, fix it, draft your review replies, keep your listings right, and show you counts of what happened, so you can see the difference for yourself.
Will you change my website without asking?
Small, clear repairs, like making a broken call button work, we just fix and tell you about. Anything that changes what your site says or how it looks, like removing boxes from your booking form, we explain first and wait for your yes. Changes are tried on a copy before they go live.
Do you reply to my enquiries for me?
No. Your customers should hear from you. We check that enquiries reach you with a name attached, and we flag anyone still waiting in your note. If you want new enquiries to get a friendly reply straight away, even at night, that's the instant enquiry reply add-on.
Do you reply to reviews without my approval?
No. We draft a personal reply in your voice and send it to you. You approve it with one tap, or change it. Each reply is made for that review, not copied, and for health businesses replies don't confirm that the reviewer is a patient. Unhappy reviews get a calm reply that invites them to talk.
I use booking software like Square, Calendly or Jane. Will you replace it?
No. We don't replace booking or practice software your office already uses. We fix the path to it: the button that opens it, how it shows on phones, what people see before they click, and whether bookings actually arrive. If your booking tool itself has a problem, we tell you exactly what and help you raise it with them.
Which listing sites do you look after?
Google, Apple Maps, Bing and Yelp for everyone, plus the sites your trade relies on, for example Tripadvisor for tours and stays, or the wedding directories couples use. In your first month we list the places your business appears and fix the details that are wrong.
What if I'm happy on Keep?
Then stay on Keep. You still get your enquiries by name each week, so a waiting customer is much less likely to slip past you. Your note will also tell you, plainly, about any leak we notice, so you can decide if Grow is worth it. You can move up or down any month.
How long before I see a difference?
The first fixes usually happen in month 2, after we've looked around in month 1. Some, like a dead call button, make a difference straight away. Others, like review replies, build trust slowly. Your monthly page shows each change before and after, so you can judge for yourself.
Sources for the figures on this page
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.