Fairvo: from an outdated landing page to a launch-ready platform.
Fairvo is a ride-hailing app in Amsterdam with a different deal for drivers: no commission per ride, just a fixed monthly membership. It came to us with an old, quickly built landing page. We replaced it with a site that explains the offer in seconds, and 100+ drivers and 60+ riders signed up through it before launch.
Live at fairvo-app.com
A fairer deal for drivers, in a crowded market.
Most ride-hailing apps take a cut of every fare. Fairvo doesn't. Drivers pay a fixed monthly membership and keep what they earn from each ride. That is a simple idea, but it's also an unfamiliar one, and unfamiliar ideas need explaining well.
Fairvo needed two groups to sign up before the app went live: drivers, to offer rides, and riders, to take them. Each group arrives with different questions.
- Drivers ask: what does it cost me, and do I qualify?
- Riders ask: is it safe, and how do I pay?
- Both ask: is this real, and when does it start?
In one sentence: we replaced an old landing page that explained nothing with a pre-launch site that makes the no-commission model clear in seconds, gives drivers and riders their own way to sign up, and answers the hard questions before anyone has to ask.
What was wrong with the old landing page?
Fairvo came to us with an old page that had been built quickly. It didn't explain the business, and it didn't build trust. For most businesses that's a problem. For an app that hasn't launched yet, it's critical, because the website is the only thing people can judge it by. There is no app to try, no rides to review and no friend who has used it.
People don't give a web page long to make its case. Users often leave web pages within 10 to 20 seconds, according to long-running research by Nielsen Norman Group (Nielsen, 2011). If a driver can't understand "no commission" in that window, they go back to the app they already know.
Why is a pre-launch website so hard to get right?
Because you are asking people to commit to something that doesn't exist yet. A rider is asked to trust a service they can't use. A driver is asked to consider changing how they earn a living. Both need more reassurance than usual, from a site that has no track record to show.
That meant the new site had to do three jobs at once: explain a different business model fast, speak separately to two very different audiences, and answer the serious questions (safety, payments, legal terms) as thoroughly as an established company would.
Why show the price so openly?
Fairvo's whole offer is a fair, fixed fee. An offer like that only works if people can see the fee without digging. So the site shows the fixed monthly membership and how it works in the open, and we keep that information clear and current as details change.
What we did, and didn't, build
We didn't build the Fairvo app. App development isn't our trade. We built and look after the website around it: the pages, sign-ups, help centre and legal pages that people see before they ever download anything.
A pre-launch site that does the explaining.
Six pieces, each one built so a driver or rider can say yes without needing to ask anyone anything.
The model, clear in seconds
A new pre-launch site that explains the no-commission model before a visitor has time to leave.
Separate sign-up paths
One path for riders and one for drivers, so each group only sees what matters to them.
A full help centre
Rides, payments, safety, driver requirements and account deletion, all answered in one place.
Complete legal pages
Privacy policy, terms, driver terms and driver consent, published and easy to find.
Driver requirements up front
Licence, chauffeur card and insurance shown before sign-up, so the drivers who apply are qualified.
Hosting, security and care
Hosting, security, backups and ongoing care, so the team can focus on getting ready to launch.
I want to drive
I want to ride
Drivers and riders never have to read each other's page.
A single sign-up for everyone sounds simpler, but it makes both groups wade through information that isn't for them. Separate paths mean a driver goes straight to requirements and terms, and a rider goes straight to rides, payments and safety.
- Fewer questions, because each path answers its own
- Qualified drivers, because requirements come first
- Two sign-up forms, tested separately
The drawing is an illustration of how the two paths are organised, not a copy of the site.
Every hard question has a page.
A pre-launch app can't point to reviews or a long history. So it has to answer the serious questions openly, on the page, where anyone can check them.
| Who asks | The question | Where the site answers it |
|---|---|---|
| Driver | "How much do you take from each ride?" | Nothing per ride. The fixed monthly membership is shown up front. |
| Driver | "Do I qualify?" | Requirements (licence, chauffeur card, insurance) are listed before sign-up. |
| Driver | "What am I agreeing to?" | Driver terms and driver consent pages. |
| Rider | "Is it safe?" | The safety section of the help centre. |
| Rider | "How do I pay?" | The payments section of the help centre. |
| Everyone | "What happens to my data?" | The privacy policy, plus account deletion in the help centre. |
From an old page to a launch-ready platform.
Stages in the order they happened, rather than exact dates.
An old landing page that didn't explain anything.
We read it as a driver would, then as a rider would. Neither came away knowing what Fairvo was or why to trust it.
The offer, made clear in seconds.
- A new pre-launch site built around the no-commission model
- Separate sign-up paths for riders and drivers
- Driver requirements shown up front
A help centre and complete legal pages.
Rides, payments, safety, driver requirements and account deletion in the help centre. Privacy policy, terms, driver terms and driver consent published in full.
100+ drivers and 60+ riders signed up.
All through the website, before the app was live. People said yes to a service they couldn't try yet.
Keeping the offer clear and current.
We keep the fee and membership information accurate, test both sign-up paths and look after the site's security, so fewer things slip in the run-up to launch.
Monday, 8:00
Hi, all good this week. Sign-ups still arriving from both sides.
- Online all week, with regular checks
- Driver sign-up and rider sign-up both tested Tuesday
- Help centre and legal pages all opening correctly
- New driver sign-ups:
- Most read help page: driver requirements
- Needs you: is the membership fee on the site still current? Reply "yes" or send the new one.
- Re-test both sign-up forms on iPhone
- Check the safety page reads well on phones
- Speed check on the home page
Names and numbers changed for illustration.
A fixed fee has to stay accurate.
Fairvo's site shows its fixed fee and membership model openly. If that information ever went out of date, the whole idea of "fair and fixed" would look shaky. So keeping it clear and current is an ongoing job, not a one-off.
- Fee and membership details, checked against what's true today
- The driver and rider sign-up forms, tested separately
- Help centre and legal pages, all working and easy to reach
- Hosting, security, backups and updates
Heading into launch with people already waiting.
Fairvo goes into launch with a site that explains the offer, earns trust and has already signed up more than 100 drivers and 60 riders. For a ride-hailing app, that matters: drivers want riders, riders want drivers, and both were signing up before day one.
These are the figures Fairvo approved for this page. We don't publish their revenue, fees or growth plans, and we don't claim we built the app or ran their marketing.
If your offer is different, your website has to explain it.
You may not be launching an app. But if you price differently, serve two kinds of customer, or ask people to trust something new, Fairvo's lessons apply.
You're in transport
Transfers, garages, detailing. Customers decide fast. We help your site keep up.
Auto and transportYou have more than one form
Customers, suppliers, staff. We test each form regularly with a real test enquiry.
Forms and bookings testedPeople ask before they commit
Pages that answer the hard questions openly build trust before the first call.
New pages and answersYou believe in open prices
So do we. Keep $100, Grow $250, Full Care $500. Month to month, no setup fee.
Our pricesQuestions about this case study.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Did Penguina build the Fairvo app?
No. App development isn't something we do. We built and look after Fairvo's website: the pre-launch pages, the sign-up paths, the help centre and the legal pages. The app itself is Fairvo's.
Did you write Fairvo's legal pages?
We built and published complete legal pages: privacy policy, terms, driver terms and driver consent. We don't give legal advice. For any client, the legal wording is theirs to approve, ideally with their own lawyer, and we publish it clearly and help keep it up to date.
Did you run ads to get the sign-ups?
No. We don't manage ads, and we don't claim credit for how people heard about Fairvo. What we can say is that the 100+ drivers and 60+ riders signed up through the website we built, before the app launched.
Why separate sign-up paths instead of one form?
Because drivers and riders need different information and give different details. One form for both would have been longer and more confusing for everyone. Two short paths are easier to follow, and easier for us to test.
Can you help if my business isn't launched yet?
Yes. A pre-launch site is often where the most is at stake, because it's all people can judge you by. Start with your first fix, free, or tell us what you're building.
What happens to Fairvo's site after launch?
The same care continues: regular form tests, careful updates, regular backups and keeping the offer clear. When a business moves from pre-launch to live, the questions people ask change, and the site's pages change with them.
Sources for the figures on this page
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