Real businesses we look after, and what changed.
Four real clients, four real stories: a podiatry clinic in London, a new assistant service in the Netherlands, a ride-hailing app in Amsterdam and a luxury app for footballers. Each story shows what was wrong, what we did, what we keep watching, and only the results each client approved.
A small team, sharing real work.
Four clients agreed to let us tell their stories. Every client figure on these pages was approved by that client, and every industry number names its source and year.
Pick the one that sounds most like you.
Two of these businesses had a website that was letting them down. Two had none that did the job. All four now have one that someone looks after.
Stride Podiatry Clinic
We took over a slow, confusing site, gave every treatment a clear page and one "Book Appointment" path from every page, and keep watching it.
Melisva
A brand-new business with no website. We built the whole site from scratch in English and Dutch, with a clear story and a form that qualifies every enquiry.
Fairvo
An old landing page replaced with a pre-launch site that explains "no commission" in seconds, with separate paths for drivers and riders.
Amslux
The website behind an invite-only app for professional footballers: premium and dark, one tap from the App Store, and looked after for about two years.
All four, side by side.
Different businesses, different starting points. The same steady care.
| Client | Where we started | The biggest change | With us | Approved result |
|---|---|---|---|---|
| Stride Podiatry Clinic | A slow site, broken structure, confusing booking | One "Book Appointment" path from every page | Since 2025 | A clear way to book, call or email |
| Melisva | No website, a rough idea | A complete site in English and Dutch | Built, then 3 months | Live and looking established from day one, in two languages |
| Fairvo | An old, quickly built landing page | Separate sign-ups for drivers and riders | Six months | 100+ drivers and 60+ riders signed up before launch |
| Amslux | No website that matched the brand | A premium site, one tap from the App Store | Since 2024 | 4,000+ app installs from the website we built and look after |
Things you can see and count. Never guesses about money.
A case study should be something you could check for yourself. So we only report results that are visible and countable.
What we put in a case study
- Lead counts: enquiries, sign-ups, booking requests, things that arrive with a name attached
- Visible results: a site that's live, in two languages, loading fast, with one clear way to book
- Visitor numbers, when the client is happy to share them
- What we actually did, item by item, with nothing on the list that didn't happen
- What we keep watching, because the care matters more than the launch
What stays out
- Invented quotes or testimonials. If a client hasn't said it, we don't print it.
- Private reports or customer names. Your weekly notes stay between us.
In one sentence: our case studies show four real businesses, what we changed for each one, and only the results each client approved, measured in leads and visible changes rather than revenue.
Why don't you show revenue or "return on investment"?
Because we would have to guess. A clinic's takings depend on its prices, its clinicians, the season and a hundred things that have nothing to do with a website. If we put a pound or dollar figure on our work, we would be claiming credit we can't prove. The same rule applies to your own weekly note: it shows enquiries by name and what we fixed, never revenue guesses.
Why are the stories so different from each other?
Because the businesses are. Two came to us with a website that was letting them down: Stride with a slow, confusing clinic site, Fairvo with an old landing page. Two needed a proper website built: Melisva had none at all, and Amslux had nothing that matched its brand. What they share is what happens after: someone keeps watching the site, fixes what breaks and explains it in a short weekly note.
Will you show client reports?
We will never show screenshots of a client's private weekly reports, because those contain their customers' names and messages.
Can I talk to one of these clients?
We protect our clients' time, so we don't hand out their contact details. Each business's website is public, and you're welcome to look at it. If you want proof on your own site, that's what your first fix, free is for.
How does a case study get written?
- We write down only what happened, checked against our own records of the work.
- The client approves every figure and how it is described.
- Industry numbers get a named source and year, and only explain why something mattered.
- Private details stay private: no customer names, no report screenshots, and owners named only if they want to be.
Three lessons, from four very different businesses.
One clear next step
Book an appointment. Book a discovery call. Sign up to drive. Download the app. Every site we looked at worked better once visitors had one obvious thing to do.
Trust comes before contact
A help centre, an FAQ, open prices, a privacy page. People decide whether to trust you before they ever get in touch, so the answers have to be there first.
Launch is the start
Services change, apps add cities, phones update. The sites that keep working are the ones someone keeps checking, week after week.
Questions about our case studies.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Are these real clients?
Yes. Stride Podiatry Clinic, Melisva, Fairvo and Amslux are all real businesses, and each one approved the figures on its page. Where we show a weekly note to explain something, the names and numbers are changed, and it contains no real client data.
Why only four?
Because we only publish stories clients have agreed to. We'll add more as clients give permission.
Why do two of the stories involve apps when you don't build apps?
Because apps still need websites. We didn't build the Fairvo or Amslux apps. We built and look after the websites that explain them and send people to sign up or download.
Would my business get the same results?
Every business is different, and results depend on far more than a website. What we can show you is the work: we keep watch on your site, test your forms and bookings regularly, fix problems and explain them in your Monday note. See how we work.
Do you only work with clinics and apps?
No. We look after websites for any business where people find you online and then call, book or ask, from plumbers to wedding venues. See who we help.
Which plan are these clients on?
That's between us and each client. Our plans are the same for everyone: Keep $100, Grow $250 and Full Care $500 a month, month to month, with no setup fee. See pricing.
Can my business become a case study?
Only if you want to. We never publish a client's story, name or numbers without their clear OK, and you can change your mind at any time.
Not sure where to start? Send us your website.
We look at it the way a customer would, find up to 3 real problems, and fix one of them free. No call needed.