Your chiropractor website, looked after from first search to first visit.
For solo chiropractors and clinics. We keep the new-patient path working, from Google to your booking tool, and look after the website so you don't have to test it between patients.
A chiropractic website rarely breaks loudly. It loses new patients at small, quiet points between "chiropractor near me" and a confirmed first visit.
The person who would notice is busy with a patient on the table. That's the gap we fill: we follow the path a new patient takes, find what's broken, and fix it. We don't sell builds or booking software.
Seven stops between a sore back and a booked visit.
At each stop: what a new patient does, and what we check.
They search on a phone
Often in pain, often in the evening, often from the map results.
The site loads on a phone and shows a padlock, not a "Not secure" warning.
They open your Google profile
Hours, phone, photos, website and booking link. Google says links "can help customers: Book an appointment."
Hours match your site, the call button rings the front desk, and the booking link opens your current scheduler.
They read your reviews
And your replies. Many patients read reviews by clinic name before they book.
New reviews each week, and replies that never confirm someone is your patient.
They land on your new-patient page
They want the first visit explained before they commit.
The four answers patients look for are there, in plain words, with one clear way to book.
They try to book online
If the new-patient visit isn't bookable, they may just try the next clinic.
We book like a new patient, on a phone: visit type, times shown, confirmation. Then we tell you so you can cancel the test.
They fill in intake forms
Health history, insurance, consent. The most sensitive thing your website touches.
Intake happens inside your booking or records system, not a general contact form, with no ad trackers on those pages.
They get a reminder and come in
Right address, right parking notes, right time.
Confirmation and reminder emails arrive, stay out of spam, and show the same address as Google.
Four answers before they book.
This is the page that turns a search into a visit. Use it as a checklist for yours.
- What happens on the first visitIn plain words: what you'll ask, what you'll check, and what they should wear or bring.
- How long it takesA realistic time for the first visit, so they can plan around work.
- What it costs, or which insurance you takeA price, a range, or a clear "call us and we'll check your plan". Silence makes people leave.
- How to bookOne button, the same on every page. Plus address, parking and hours that match your Google profile.
Keep your booking tool. We test the way in.
We won't ask you to switch systems or take sides on which one is best. We test the links into yours, from your website and from Google, the way a new patient would. How we test bookings.
| Tool | In its own words | What we test |
|---|---|---|
| Jane | Patients can book and manage visits online. Jane's guide says appointments can be cancelled online within 3 minutes of booking to allow for errors. | The new-patient treatment is bookable online, the links from your site and Google open it, and the confirmation arrives. |
| ChiroTouch | Patients can book, reschedule, and cancel appointments independently. Portal cancelling and rescheduling follow the rules your practice defines. | The way in works, and the rules you've set match what your website says about cancelling. |
| Something else | Plenty of clinics use another scheduler. | The same path: link, visit type, times, confirmation. |
| Phone only | That's fine too. | The number is tappable on a phone, rings the front desk, and missed calls get a call back. |
Jane and ChiroTouch are named as examples, described in their own published words. We're not affiliated with either.
Health information needs more care on a website.
We're not lawyers, and we don't make a practice or a website "HIPAA compliant". That's your practice's responsibility, with your own adviser. Here's what US regulators have said, and what we do on the website side. In Canada and the UK, different privacy laws apply.
- 14 Dec 2022 · HHS
$23,000 settlement over review replies
A dental practice disclosed patients' health information in replies to online reviews. The HHS Office for Civil Rights director said:
This is a clear NO.
- HHS · civil money penalty
$50,000 penalty for one review reply
HHS imposed a $50,000 civil money penalty on a dental practice that disclosed a patient's health information in a reply to a negative review.
- HHS · tracking guidance
Trackers on booking pages
HHS says tracking on an unauthenticated page that lets people book appointments
may have access to PHI in certain circumstances
. And:Website banners that ask users to accept or reject a website's use of tracking technologies, such as cookies, do not constitute a valid HIPAA authorization.
- 20 Jun 2024 · Court
Part of that guidance was vacated
A federal court in Texas (AHA v. Becerra) vacated part of the tracking guidance. HHS says it
is evaluating its next steps
. Booking and intake pages are still the place to be careful.
What we do on the website side
- Keep ad trackers off booking and intake pages, and tell you about any we find.
- Point health questions to your booking or records system, not a general contact form.
- Write review replies that never mention treatment or confirm someone is a patient.
- Patient first names only, never conditions, in anything we send you.
What we don't do
- Call your website "HIPAA compliant".
- Give legal advice. Your adviser decides; we'll share what we found with them.
Honest reviews, and replies that keep privacy.
Your Google profile is often the first thing a new patient sees. On Grow we look after your Google and listings and draft review replies for you to approve.
Ask everyone
Google's policy says businesses may not Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers
.
So our review requests go to customers, happy or not. No gating.
No rewards for reviews
The same policy rules out incentives such as payment, discounts, free goods and/or services
. That includes a discount on the next adjustment.
More than one chiropractor?
Google's guidelines say a practitioner profile, where a practice has several practitioners, should include only the name of the practitioner
. We keep the clinic and practitioner profiles consistent.
An illustration written for this page. Not a real review or patient.
Ten minutes, your phone, tonight.
Open a private (incognito) window so you see what a new patient sees.
- Search "chiropractor near me"Is your profile there, with today's hours right?
- Tap call on your Google profileDoes it ring the front desk during hours?
- Tap the booking link on GoogleDoes it open your current scheduler?
- Open your website on the phonePadlock showing, no "Not secure"?
- Find the new-patient page in one tapFirst visit, time, cost or insurance, how to book.
- Try to book a new-patient visitIs that visit type bookable online?
- Check the confirmation emailDid it arrive, and not in spam?
- Look at your contact formDoes it ask about symptoms? It shouldn't need to.
- Read your last five review repliesAny treatment details, or "as your chiropractor"?
- Check who holds the keysDomain, hosting and Google profile in the practice's name? Why it matters.
Rather not? Send us your website and we'll run the list for you, free.
Solo practice or clinic with a front desk.
Three plans: Keep at $100 a month, Grow at $250 and Full Care at $500. There is no setup fee and everything stays in your name. See every plan.
Keep
Protect. For owners who want to stop worrying that something is quietly broken.
FitsA solo chiropractor: hosting, backups, safe updates, and forms and booking links tested.
Grow
Most clinicsProtect + Capture. For owners who know people find them, and want more of them to call or book.
FitsA clinic with a front desk: review replies for you to approve, Google profile care, fixes where new patients give up.
Full Care
Protect + Capture + Compound. For owners who want it a little better every month.
FitsA growing practice: review requests to customers, happy or not, and new pages for what patients ask most.
Is there a contract? No. Every plan is month to month: cancel any month, keep everything, and pay $0 setup.
Questions from chiropractors.
Something else? Ask in the chat, email hello@penguina.website or WhatsApp us.
Do you work with Jane, ChiroTouch or my booking system?
Yes, we work with the system you already have. We don't replace it. We test the way into it: the links from your website and Google profile, the new-patient appointment type, and the confirmation emails. If you book by phone only, we check the phone side instead. We're not affiliated with any booking software.
Will you make my website HIPAA compliant?
No, and nobody should promise that about a website alone. Compliance is your practice's responsibility, with your own adviser. On the website side we keep ad trackers off booking and intake pages, keep health questions out of general contact forms, and tell you about any risk we find. In Canada and the UK, different privacy laws apply.
Can I reply to a bad review?
Yes, and a calm reply helps the next patient. Just never mention treatment or confirm that the person is a patient. HHS has acted against dental practices that disclosed patient information in review replies, including a $23,000 settlement in December 2022 and a $50,000 civil money penalty. On Grow we draft replies for you to approve.
Can I ask only my happy patients for reviews?
No. Google's policy says businesses may not "selectively solicit positive reviews from customers", and may not offer incentives such as discounts or free services. Our review requests go to customers, happy or not.
What should a chiropractic new-patient page include?
Four answers, in plain words: what happens on the first visit, how long it takes, what it costs or which insurance you take, and one clear way to book. Add your address, parking and hours, and make sure they match your Google profile.
Which plan suits a chiropractic practice?
A solo chiropractor usually starts with Keep at $100 a month. A clinic with a front desk usually fits Grow at $250, which adds review replies and Google profile care. Full Care at $500 adds review requests and a little more every month. There is no setup fee and everything stays in your name.
Is there a contract?
No. Every plan is month to month: cancel any month, keep everything, and pay $0 setup.
Sources for this page
- HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates (content last reviewed 26 June 2024)
- HHS: settlement with New Vision Dental over disclosures in review replies, 14 December 2022
- HHS: civil money penalty against a dental practice for a review reply ($50,000)
- Google Maps User Generated Content Policy: Prohibited and restricted content
- Google Business Profile Help: Manage your local business links
- Google Business Profile: Guidelines for representing your business (individual practitioners)
- Jane: My Account, your patient/client portal
- Jane: chiro clinic management software
- ChiroTouch: patient solutions
- ChiroTouch help: online booking, cancelling and rescheduling